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SAPPHIRE 2016: SAP feels your pain, 'storms ahead' on new apps, consumer insights

ZDNet

MyPOV: The SAP ecosystem wants APIs largely to gain access to data in SAP systems and external systems in order to create new apps and services, executive board member Bernd Leukert told me during a Q&A session. The two big categories are SAP BusinessObjects Cloud (formerly SAP Cloud for Analytics) and SAP BusinessObjects Enterprise for everything BI/analytics that runs on premises. The recently acquired Roambi mobile analytics app portfolio is now SAP BusinessObjects Roambi, and it's included with BusinessObjects Cloud and offered with BusinessObjects Enterprise as a low-cost option. The SAP Digital Consumer Insight Service announced at SAPPHIRE offers the equivalent of these measures for the physical world.