marketing


From data deluge to intelligent insights: Adopting cognitive computing to unlock value for marketing and sales

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Cognitive computing is the game-changing technology that could be the answer to marketers' and sellers' prayers. It could also be one of the most disruptive forces their functions face. Armed with insights about customers at every touchpoint, professionals using cognitive computing are able to create and deliver the personalized, intuitive experiences customers expect. But are Chief Marketing Officers (CMOs) and heads of sales ready to make the cognitive leap? Our study explores the extent to which these executives are embracing cognitive technologies today, the challenges they face and the lessons they can learn from outperforming companies that are already applying cognitive solutions and driving a cognitive-enabled vision for their business.


In an age of AI and machine learning, app marketing gets supercharged

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Remember the saying, "there's an app for that"? It may be the case that there are too many apps for "that" these days. The number of available apps in the Google Play Store was placed at 3.3 million apps in September 2017. Apple's App Store is the second-largest app store with 2.2 million available apps. In such a cluttered space, even the best apps struggle to find an audience.


The amazing predictive power of conditional probability in Bayes Nets

@machinelearnbot

Using conditional probability gives Bayes Nets strong analytical advantages over traditional regression-based models. This adds to several advantages we discussed in an earlier article. But what is conditional probability and what makes it different? In short, conditional probability means that the effects of one variable depend on, of flow from, the distribution of another variable (or others). The complete state of one variable determines how another acts.


How To Master Customer Retention Using Artificial Intelligence

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Today's consumers are overwhelmed by a constant deluge of advertisements and promotions. They are tired of the noise and fatigued by all the product options. They increasingly desire the personalized attention they get from Amazon and Netflix from all the brands they interact with. Of course, not every brand can be an Amazon, but companies are starting to recognize that they can no longer rely on traditional marketing strategies. They have to better understand their current customers and focus the majority of their marketing energy on retention, not acquisition.


Can a smartphone be used to land on the moon? – a short history of artificial intelligence – first eCRM for eCommerce

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Artificial intelligence is not fiction. It is already our reality and has been for a very long time. Its origins date back to the 1950s. How has it changed since then? Are computers able to teach themselves?


How Machine Learning Can Maximize The Success Of Marketing Campaigns

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So, the impact machine learning could have on marketing is humongous. From freeing up a marketing team's time to solving problems that marketers never knew existed, machine learning is doing it already.


Acquisio Announces Partnership with Signpost

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We are proud to announce our latest partnership with Signpost, an AI-driven CRM system empowering thousands of local businesses to understand and strengthen their customer base. Together, Acquisio and Signpost will offer SMBs the opportunity to access machine learning powered SEM capabilities on Google Adwords to compete in the digital market. Signpost Partners with AI-driven Advertising Platform, @acquisio, To Offer Search Engine Marketing on Google Adwords https://t.co/sNtNSswwqm The vision here is "full lifecycle marketing" for the SMB segment.. Accordingly there's the potential of "closed-loop" marketing and optimization of paid-search to specific transactional outcomes (online and offline). There remains a high degree of skepticism and churn among SMBs with AdWords and the ability to connect paid-clicks to specific "real-world outcomes" will help reduce churn… Another thing that this deal represents is the application of sophisticated enterprise tools and technology to the SMB market.


tomorrows-naked-lawyer

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ISBN: 978-1-78358-174-0 (Ark Group, 2014) Author Chrissie Lightfoot – named in the 2015 list of the'World's Top Female Futurists' & LinkedIn as the No.1 best-connected & most engaged woman in the legal industry, 4th in all sectors, 2015. "It's here at last! Four long years of waiting are over. Its innovative style, approach and language went where no-one else had quite been before." Wait'til you get a load of Tomorrow's Naked Lawyer! Tomorrow's Naked Lawyer takes off from where The Naked Lawyer left you.


Some Things to Remember About Memory

@machinelearnbot

At least once a week, I read or hear that new research has found that human memories are fallible and that, therefore, survey research and other "traditional" marketing research methods cannot be relied upon. Instead, we should use some new method that is being peddled. The new method may really be old wine in a new bottle. Usually these claims are wrapped in scientific or pseudo-scientific jargon and, on occasion, are made by academics. The problem is that the frailty of human memories is old news and well-known to professional marketing researchers and survey experts.


Let's have some more straight talking on AI and robotics

@machinelearnbot

The robots are coming – and they're going to take your jobs. That is a popular mantra, but I really want to let some of the (hot) air out of the inflated robotics and artificial intelligence (AI) hype. You forgot to provide an Email Address. This email address doesn't appear to be valid. This email address is already registered.