marketing


What happens to your marketing effort when Google search goes away?

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While it won't likely replace existing screen-based search, voice search is already enough of a factor that businesses need to understand strategies for being found this way. Another important finding is that smart speaker owners are using the devices to manage their homes. Owners who make their home "smart" say they most often connect smart speakers to control home lighting, the thermostat, home security systems, and outdoor lighting and sprinklers. Will one part of our home be controlled by Google, another part by Amazon, while an Apple device plays out TV and music?


3 Machine Learning Trends for Sales Tech in 2016

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Many thousands of businesses have already applied machine learning to speed up business processes, improve sales closing rates and find patterns in raw data that more accurately predict future events. This is exactly what machine learning does: It examines large amounts of data looking for patterns, then generates code that lets you recognize those patterns in new data. MIT is one of the institutions on the forefront today of research that applies the power of deep learning and neural nets to business processes and sales enablement. That way, when everyone around you is surprised at the advances in machine learning for sales enablement later this year, you can bring up your email and prove that you predicted it long ago.


Creative machines: How close are we to AI-generated content marketing?

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In this article we'll look at what it would take for an artificial intelligence to generate truly creative content marketing, and how close we are to living in a world with AI content marketers. For the purposes of this article, let's keep this restricted to a typical content marketing campaign that involves idea generation and content production in the forms of a video, some text-based articles with accompanying images, and social media promotion. News outlets can depend on AI to write accurate stories on events, but AI has also developed the ability to produce creative work through the usage of neural networks. Similar experiments have been undertaken to see how well an artificial intelligence system can understand the structure of literary works.


How AI will teach us to have more empathy

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Some day, AI will become more proactive, assistive, and much smarter. It could help us in our personal lives with family members and friends. But I also see a major advantage in having an AI work a bit like a GPS. This AI won't provide a constant stream of information; instead it will offer the right amount -- the amount it knows we need to reduce stress or understand people on a deeper level.


AI May Soon Replace Even the Most Elite Consultants

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While the financial services industry has already begun the shift from active management to passive management, artificial intelligence will move the market even further, to management by smart machines, as in the case of Blackrock, which is rolling computer-driven algorithms and models into more traditional actively-managed funds. It will be particularly interesting to see how artificial intelligence affects the decisions of corporate leaders -- men and women who make the many decisions that affect our everyday lives as customers, employees, partners, and investors. But AI can also help support more complex decisions in key areas such as human resources, budgeting, marketing, capital allocation and even corporate strategy -- long the bastion of bespoke consulting firms such as McKinsey, Bain, and BCG, and the major marketing agencies. They used this new skill to make resource allocation decisions to different marketing choices, thereby "eliminating guesswork."


Is Analytics Crucial for Customer Engagement? – Gamooga – Medium

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And to add to that, analytics is one of the very few ways that offers you valuable information about your customers' preferences, their online behavioral patterns and many other such insights that eventually help you engage with your customers with the right message at the right time via the right channel. Collating consumer data based on analytical reports helps you to message your customer efficiently. This kind of conversational marketing helps the system to understand customer sentiment and what is being spoken about your brand across the web. Understanding that real-time analytics is the key to the future of customer engagement, retention and loyalty will be crucial to the future of marketing.


Importance of Machine Learning for Your Enterprise

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Software development outsourcing companies are even ready to pay high salaries to the limited talent available in the world to have an edge in the Tech market. As per software development outsourcing experts, machine learning is a technique that develops smart algorithms which have the ability to help computers self-learn without being explicitly programmed for it. Once a techie is able to frame a fool-proof model for this function, the machine identifies the essential data, sorts it out, shifts it to relevant folders and even limits long and complicated integration. When it comes to making use of machine learning for preparing marketing strategies, software development outsourcing veterans claim that their teams were able to develop much more dynamic strategies than before using machine learning technology.


Artificial Intelligence: A Look Ahead at Its Impact on Sales & Marketing

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Artificial intelligence companies such as Narrative Science, Automated Insights, MarketMuse, and OneSpot are coming to the fore. As AI software developers push ahead, expect increased precision in look-alike modelling, which means identifying ideal prospects based on profile and behavioural matching from your existing database. He recently posted an excellent answer related to how social listening can use artificial intelligence to engage with brand advocates. However, for marketers, artificial intelligence should be about delivering a better customer experience at every point of interaction.


The Impact of AI on Marketing

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AI will allow you to easily collect data from the web, from blog posts, posts on social media, from databases of contacts and news stories: The end result will be that you get to know your customer in a more complete way, the jigsaw puzzle will become less imperfect. AI makes predictive search systems possible, which saves everyone time. If your B2B website is well-designed but unwieldy, due to the complex nature of the products you sell or the services you offer, a predictive search system can help to provide your customers with a happier visit to your website. AI offers greater access to data (and faster processing of it); better websites; smart chatbots; and a greater knowledge of your customers.


AI and the Transformation of Law: Goodbye Time Sheets

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Within the next five to ten years, the onset of automation and artificial intelligence (AI) will lead to a revolution of the legal industry that will likely transform that model completely. It is widely acknowledged that AI will eventually change the legal industry, and automation will over time replace certain functions: lawyers will be able to perform their current tasks far more accurately and effectively. Indeed, if and when AI progresses to a very high level of intelligence, a large part of a lawyer's work will shift from providing legal advice to instead marketing: trying to retain clients and attract new ones and working closely with them to understand their needs. From a client perspective, if the work which lawyers currently carry out shifts towards spending more time working on their relationships with them -- including how to more efficiently and innovatively invoice them -- then, ultimately, that will lead to greater value for clients.