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CircleBack, Inc. Brings Productivity-Focused AI to the Enterprise

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Today, CircleBack, Inc. announced the launch of 3 APIs based on their artificial intelligence-driven engine, SharedIQ, to revolutionize the state of B2B contact data productivity. Each of the APIs--Email Signature Capture, Contact Append & Company Append--offers enterprise customers the opportunity to build high-accuracy, high-value contact data flow into the hearts of their offerings and bolster the efficiency of the CRM, Marketing Automation Systems, and Account-Based Marketing tools currently on the market. Since the launch of the CircleBack app in early 2015, CircleBack, Inc. has worked to offer businesses the same access to its proprietary AI engine that it offers to over 2 million app users. The CircleBack engine uses artificial intelligence and billions of contact data points to discover, append, and update enterprise contact data. "CircleBack APIs will bring organizations much-needed control of their contact data," explains Manoj Ramnani, CircleBack, Inc. Founder and CEO.


Microsoft Partners with Adobe on Dynamics 365 - Petri

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Microsoft announced today that it will make Adobe Marketing Cloud the preferred marketing service for its Dynamics 365 Enterprise offering. The new partnership will give customers a powerful, comprehensive marketing service for intelligent business applications, Microsoft says. First announced in July ahead of its Worldwide Partner Conference, Microsoft Dynamics 365 will become available to customers in the coming weeks. It is a new, Azure cloud-hosted combination of the software giant's CRM (customer relationship management) and ERP (enterprise resource management) solutions. The goal is clear enough: To modernize these capabilities and bring them to market as a public cloud business management service.


Salesforce Introduces Salesforce Einstein - Artificial Intelligence for Everyone

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Salesforce (CRM), the Customer Success Platform and world's #1 CRM company, today unveiled Salesforce Einstein, bringing the power of artificial intelligence to every Salesforce user. With Salesforce Einstein, any company will be able to deliver more predictive and personalized customer experiences across sales, service, marketing, commerce and more. Salesforce Einstein is a breakthrough innovation that embeds advanced AI capabilities in the Salesforce Platform--in fields, objects, workflows, components and more--so everyone will be able to build AI-powered apps that get smarter with every interaction, using clicks or code. "With Salesforce Einstein, we are delivering the world's smartest CRM," said Marc Benioff, chairman and CEO, Salesforce. "Einstein is now every customer's data scientist, making it easy for everyone to take advantage of best-in-class AI capabilities in the context of their business."


Can Salesforce AI with Einstein catch the next AI wave?

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Salesforce is betting big that the long-promised attributes of artificial intelligence are ready to go mainstream... This email address is already registered. By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent. By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time.


Announcing Sentient Ascend - Evolutionary AI Reinvents Conversion Rate Optimization

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In one example, Classic Car Liquidators used Ascend to find the best design for its affiliate revenue program, testing copy, layout, format and image changes of multiple items. The total number of potential designs was 28,800. Ascend determined the best option in only three weeks, and 40,000 visitors, lifting performance by 557%. "Sentient is bringing to market a disruptive product that can easily be described as a modern marketing director's dream," said Courtney Connell, marketing director for Cosabella, another Ascend customer. "Their CRO platform is allowing us to test all variables at once without human intervention, fear of contamination or traditional timelines.


EverString Brings Artificial Intelligence-Powered Predictive Marketing to the Microsoft Dynamics CRM Platform

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SAN MATEO, CA--(Marketwired - Mar 30, 2016) - EverString, the fastest-growing predictive marketing SaaS company, today announced that its artificial intelligence-powered platform is now integrated with Microsoft Dynamics CRM Online. The new integration empowers users to optimize the prospect-to-customer journey by enabling sales and marketing teams to prioritize existing prospects and also identify net new, high-quality leads using the power of predictive marketing. "Predictive Marketing is quickly becoming an integral piece of an intelligent customer engagement solution and we are excited to offer this powerful technology through our partnership with EverString," said Jujhar Singh, general manager, Microsoft Dynamics CRM. "With EverString's predictive marketing technology, Microsoft Dynamics CRM Online customers can improve sales outcomes not only by prioritizing prospect conversations but also by filling their pipeline with high-value accounts." Delivered as a SaaS platform, the EverString integration provides marketers with the ability to analyze and validate their entire addressable market of prospects, then proactively select and target the optimal audience based on data from their Microsoft Dynamics CRM Online and more than 20,000 external signals. EverString's predictive marketing technology leverages applied data science, machine learning and artificial intelligence to find and analyze patterns in the pipeline of all prospects and customers existing in a user's instance of Microsoft Dynamics CRM Online.


3 steps needed to bridge the gap between advanced machine learning and real-world marketing

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Whether we realize it or not, machine learning is already a part of our everyday lives. Think about a simple Google search, a quick query to Apple's Siri, an afternoon visit to Facebook, or, of course, a great product recommendation on Amazon. As the prevalence of high-performance computing continues to grow, the thought of computers doing things we could only dream of is exhilarating and, for many, almost magical. This is especially true when it comes to marketing. Yet, as we apply machine learning to marketing and unique business goals, oftentimes all of that mystery and intrigue turn to disillusion and struggle with the practical applications.


6sense Announces Patent Protecting Machine Learning Method to Predict B2B Sales

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The 6sense patented approach enables, in certain embodiments, the collection of intent and/or static, profile fit data, transformation of unstructured data into structured data, calculation of buyer intent signals, mapping of unknown prospects to known buyers, and the ability to determine where buyers are in their journey (awareness, consideration, decision, purchase). The patent supports what 6sense views as the future of B2B marketing and sales: Omni-channel connectivity, visibility, attribution and the predictions to target the right audience at the right time, when they have demonstrated a need and propensity to purchase. "Among our accomplishments over the last several years, receiving this patent tops the list. After years of hard work and a five-year-long filing process, I hope this patent communicates to our customers, prospects and the wider industry that we truly were the first to market," said Kahlow. "When we started this journey, I knew we were onto something that no one else was thinking about, let alone doing yet.


Mauna Kea Tech : ologies : Announces its FY 2015 Results 4-Traders

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Mauna Kea Technologies (Euronext: MKEA, FR0010609263; OTCQX: MKEAY), inventor of Cellvizio(R), the multidisciplinary confocal laser endomicroscopy platform, today announced its full-year results for the financial year ended December 31, 2015, as approved by the Board of Directors at its meeting on March 23, 2016. Benoît Jacheet, Chief Financial Officer of Mauna Kea Technologies, stated: "2015 was a critical year in the implementation of our updated strategic plan and this affected our sales performance. Even so, we successfully delivered a significant improvement in our gross margin and operating performance by streamlining our cost structure to reduce fixed operating costs. Increased financial flexibility is expected to support the continued growth of our global user base." As previously reported, Mauna Kea Technologies recorded a 22% decline in its full-year 2015 sales to EUR8,547 thousand.