The most recent episode of Rotten Tomatoes' new movie-review series, See It/Skip It, opened not with a rave, nor a thumbs-down, but a semi-apology. "We've seen the conversations online about the Justice League Tomatometer," co-host Jacqueline Coley told her Facebook Watch audience, "and we get it: You guys are passionate about this film. But we hope everyone understands the only thing we're trying to do is add context and conversation around the Tomatometer, and not just give a number." What's Zack Snyder Been Doing Since He Left Justice League? It was an odd, stilted start to what's supposed to be a breezy movie-chat show (the phrase "context and conversation around the Tomatometer" sounds like something a drunken Babelfish bot might spit out).
One day, 16 hours, 10 minutes and 0 seconds – that's how much time Warner Bros. is allowing between the embargo lift on reviews for Justice League and its first public screenings. And if history tells us anything, that means the most ambitious DC Extended Universe film to-date could also be among its worst-reviewed. SEE ALSO: 17 infuriating, logic-defying plot holes in'Batman v Superman' A couple of months ago, we took a look at the relationship between critics' embargo times and release dates (as well as other studio marketing behavior) and found a striking correlation: When they allow more than two full days for critical consensus to gather, the scores tend to be fresh (above 60%). And as you can see in our chart (at the bottom of this post), the scale slides in both directions. The embargo for Justice League reviews lifts Wednesday, November 15 at 2:50 a.m.
Are loving movie reviews and reading their Rotten Tomatoes ratings mutually exclusive? Apparently, according to Rush Hour director Brett Ratner, who recently spoke with Entertainment Weekly about his hatred of the latter. "The worst thing that we have in today's movie culture is Rotten Tomatoes," said Ratner, whose company helped finance the famously panned Batman v Superman: Dawn of Justice (he also directed X-Men: The Last Stand -- never forget). "I think it's the destruction of our business." "Now it's about, 'What's your Rotten Tomatoes score?'" he added later, referring to how movie reception has changed over time.