Your next loyalty 'punch card' will be driven by AI


In their new loyalty app platform, they discovered that creating loyalty wasn't about incentivizing customers with discounts, but creating conversations that drive sales for the business. Flok analyzed thousands of data points in their network over the past year and showed customer interaction actually increased when sent automated, personalized messages instead of manual push messages or emails. Of course, it makes little sense for a small business owner who's busy, you know, running a business to spend time managing a loyalty program, chatting with all these customers. "Flok runs in the background, employing an advanced automation engines to manage customer relationships -- automatic chats, messages, rewards, incentives, and reminders across several mediums (app, push notifications, chat, email).