data mining


How Big Data Drives AI - DZone AI

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Essentially, big data empowers machine learning and artificial intelligence (AI), and the greater amount of data available, the easier it will be for these systems to learn and function. Artificial intelligence (AI) is referred to as intelligence exhibited by machines that mimic cognitive functions normally exhibited by humans, including learning and problem-solving. For several years, machine learning has been used to devise a series of complex algorithms that learn and make predictions from data, also known as predictive analytics. These learning algorithms are commonly associated with a neural network (NN) because they operate similarly to the human biological neural network, having several connections and layers between nodes.


Is Analytics Crucial for Customer Engagement? – Gamooga – Medium

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And to add to that, analytics is one of the very few ways that offers you valuable information about your customers' preferences, their online behavioral patterns and many other such insights that eventually help you engage with your customers with the right message at the right time via the right channel. Collating consumer data based on analytical reports helps you to message your customer efficiently. This kind of conversational marketing helps the system to understand customer sentiment and what is being spoken about your brand across the web. Understanding that real-time analytics is the key to the future of customer engagement, retention and loyalty will be crucial to the future of marketing.


Cloud Security -- Role of Artificial Intelligence – Rank Software – Medium

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In the Shared Responsibility Model for Cloud Security, Visibility across the diverse IaaS & SaaS application set is key for customers peace of mind. Not only do they help provide Visibility across the diverse IaaS & SaaS setups and enable Rapid Response, the Behavioral models also allow for a proactive approach to Security. Sophisticated software based tools can detect anomalous behavior by detecting unusually large data transfers and leakage of sensitive data to cloud; as well as provide full visibility for secure usage and operations of enterprise cloud services such as Office 365. Combining Big Data Technologies, Machine Learning and patented Algorithms, RANK's User & Entity Behavior platform helps discover insightful information and actionable intelligence around insider threats, targeted attacks and more.


Martech 2017: The four biggest trends so far this year

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Marketers are learning to expect that platforms offer important insights pulled from layers of hidden data, make predictions about customers and know how to see a world of images, objects and sounds. So, we've seen the boom in efforts to make advertising more direct and transparent, such as the increasingly popular header bidding trend. In the past few months, for instance, people-based marketing was extended in a LiveRamp-based consortium, in Time Inc./Viant's marketing platform, and in a new publisher consortium from Sonobi. The same transparency urge behind header bidding and people-based marketing -- understanding what the deal is and who you're dealing with, whether marketer or customer -- is similarly driving General Data Protection Regulation (GDPR), a European Union-based consumer privacy initiative that could have a significant impact in the US and elsewhere.


Data Science Simplified: Principles and Process – Becoming Human

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In this article, I will begin by covering fundamental principles, general process and types of problems in Data Science. In this article, I will begin by covering principles, general process and types of problems in Data Science. If the organization needs to grow our the customer base by targeting new segments and reducing customer churn, how can we decompose it into machine learning problems? Once we have defined the business problem and decomposed into machine learning problems, we need to dive deeper into the data.


should-your-next-big-hire-be-a-chief-ai-officer.html

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As companies increasingly turn to artificial intelligence to communicate with customers, make sense of big data and find answers to vexing questions, some say it's time to think about hiring a chief A.I. is going to be really important to some companies – enough to have top officers who will focus on just that," said Steve Chien, head of the artificial intelligence group for NASA's Jet Propulsion Laboratory in Pasadena, Calif. "And beyond that, you'll want every employee thinking about how A.I. Steve Chien is the head of artificial intelligence for NASA's Jet Propulsion Lab. is the chief data officer or the chief analytics officer because they understand how machine learning works."


Technical Debt in Machine Learning – Towards Data Science – Medium

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Experienced teams know when to back up seeing a piling debt, but technical debt in machine learning piles extremely fast. Here are three fantastic papers that explore this issue: Machine Learning: The High Interest Credit Card of Technical Debt NIPS'14 Hidden Technical Debt in Machine Learning Systems NIPS'15 What's your ML test score? In small companies, it is relatively easy to control the feedback loops, but in large companies with dozens of teams working on dozens of complex systems piped into each other some of the feedback loops are very likely to be missed. With the feedback loops, your metrics won't reflect the real quality of the system and your ML model will learn to exploit these feedback loops instead of learning useful things.


Putting Machine Learning to Work on Customer Data

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Businesses large and small are being lured in by the potential of artificial intelligence (AI), machine learning (ML), deep learning and cognitive computing, while others are still trying to figure out how to tell them apart. Utilizing machine learning within a data management platform can help generate match rules automatically from data, and provide active learning training for data stewards. ML can provide recommendations that improve data quality by suggesting better matching rules, finding potential matches as new data sources are onboarded and determining profiles with poor data quality and wrong addresses. Combining reliable data, relevant insights and intelligent recommendations into one, single platform helps deliver deeper understanding into customer behavior and needs.


A Digital Dawn for the Insurance Industry

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Far too often when a broker is sitting opposite a client or has them on the other end of the phone they are unable to draw up a single customer view that shows all the policies that the client has taken out such as for example home insurance, car insurance, business liability insurance, making it impossible for to offer timely and relevant offers. It is, however, possible for experienced system integrators to collect data from these different systems and form a single repository for a complete and organic single customer view. Add to this the contribution of Artificial Intelligence and companies will be enabled to further improve strategy and decision making across the business in an over-arching Business Intelligence framework. It is therefore highly cost effective to engage with a third-party consultant to help provide a roadmap of the process of improving user experience via greater digitalisation and to help implement or entirely outsource the process.


Global Bigdata Conference

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H2O's Driverless AI promises to bring ML analysis to nontechnical users, and to take the drudgery out of model selection for experts H2O.ai, creator of applications for making machine learning accessible to business users, has introduced a product intended to allow business users familiar with products like Tableau to extract insights from data without needing expertise in deploying or tuning machine learning models. Driverless AI, currently in beta, is billed by H2O.ai as an "expert system for AI" -- a way to automate the kinds of expertise that data scientists bring to developing machine learning models. In addition to business users eager to leverage ML in their organizations but lack expertise, H2O is also pitching Driverless AI to data scientists. Details that would normally require the attention of a data scientist, such as hyperparameter tuning, can be handled automatically.