I gotta give it up to Apple for pairing Dwayne "The Rock" Johnson with Siri -- yes, the iPhone's digital assistant -- for its latest TV commercial. This fall, Siri turns six, and while Apple has expanded the digital assistant's features over the years -- it now supports 21 languages, can control smart home devices, is built into macOS and Apple TV, etc. Bixby's spectacular failure at launch is good evidence that despite Siri's seemingly stunted evolution, taking things slow may not be the worst strategy. Make no mistake, Dwayne "The Rock" Johnson and Siri's mini film is a huge publicity stunt -- a reminder that, hey, Siri is still a thing and it does more now.
There is a general consensus that artificial intelligence's impact on the daily lives of consumers today represents a tip of the iceberg of what is to come in five years or more. "The bottom line is no matter where you look in the world, people understand and appreciate the value that AI technology is delivering and what it might deliver in the future. For example, one quarter of Siri users did not know that Siri is an AI powered personal assistant and those surveyed lacked awareness of AI-style tech driving channels like Facebook and Netflix. The impact that AI will have on jobs is difficult to predict, according to the report, but consumers questioned believe that manufacturing and banking jobs are most under threat, while jobs in science and healthcare are the safest.
Known as "The Rock x Siri Dominate The Day," the ad sees Johnson call up a Lyft car, fly a plane to Rome, appear at a fashion show and more, all using the iPhone 7. In June, it announced Siri would be part of its new HomePod speaker, slated for release later this year. As part of iOS 11, Apple is adding more functionality to Siri as well, including translating languages and finding news articles on Apple News to topics you searched for on Safari, Apple's mobile web browser. By calling it a movie (and later reversing himself), Johnson may have revealed more about Apple's plans for original content, according to analysts.
Over the past year, the personal assistant apps sector has seen major user growth among certain apps, but this has been accompanied by stagnation and even a decrease in users among some major players, such as Siri and S-Voice, the personal assistant app for Samsung devices, says the report. While the Google-owned properties on the Index have enjoyed modest growth over the past year, emerging players like Microsoft's Cortana and Amazon's Alexa are quickly gaining traction. Although its user numbers are comparatively tiny, Alexa has seen a 325% increase in monthly unique users (from 0.8 million to 2.6 million) during the past year, and has more than doubled its stickiness rating, from 10% to 22%. Cortana has also seen a significant jump in monthly unique user numbers, from 0.2 million to 0.7 million (a 350% increase), with stickiness ratings tripling from 19% to 60%.
Dwayne'The Rock' Johnson is awesome, and Siri helps him out being even more awesome. That's the gist of Apple's new Siri ad, which features The Rock who goes around the world (off-world, even) and is pretty much the best at everything. The Rock announced the new "movie" on Facebook on Sunday with a suspicious claim that "ROCK Apple FUN," but we gotta hand it to Apple, the clip is kinda fun. We're not sure if this is just the first ad in a series, or is this the entire thing, but we wouldn't mind seeing more Apple ads like this one.
But Bixby can't control all my most important apps, can't reliably comprehend me and can't find some answers readily available from rival AI assistants. You summon Bixby like other voice assistants, by calling a wake phrase: "Hi Bixby." Do you know where to find your mobile data usage? But with Bixby, I say, "check my mobile data usage" and there it is.
We've been watching the NBC News Stay Tuned newscast, which is tailored for the young people who use Snapchat, and it's quite different from the NBC Nightly News we've been watching on network TV for years. Savannah Sellers is the co-host of NBC's new Stay Tuned news show for Snapchat (Photo: Snapchat) If we want to get the next generation watching news, this could be the way to do it. The Google search app -- not to be confused with so many other apps like Google Maps, Google Trips, Google Photos, Google Translate, Google assistant, Google's YouTube app and more -- got a big update. The app is nice, but many of us already use the Chrome app on smartphones or the Google Assistant app for text- or voice-based search.
Typically, customer service chatbots answer questions based on key words. The computer recognizes key words but may not recognize the context in which they are being used. The best chatbot systems can recognize customer frustration and switch the interaction to a human in the company's support center. As the technology improves and acceptance grows, chatbots, powered by AI, will have a strong role in customer service and support.