Media


Watchwith Snaps Up Machine Learning Technology from Arris

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The companies have integrated the automation technology into Watchwith's data-driven advanced advertising products. "What used to potentially require thousands of man-hours is now an automated process within the Watchwith platform," Watchwith says in a statement. By embedding artificial intelligence into the video advertising inventory creation process, Watchwith MAF gives TV networks and premium video publishers the power to create, manage and sell contextually relevant native video advertising at scale. "And the result is the highly scalable, native digital video advertising solution the TV industry needs to compete with Facebook, YouTube, Snapchat and other native digital video distribution platforms."