Google's Making Its Own Chips Now. Time for Intel to Freak Out


Over the past decade, the company has designed all sorts of new hardware for the massive data centers that underpin its myriad online services, including computer servers, networking gear, and more. At the same time, as more and more businesses adopt the cloud computing services offered Google, they'll be buying fewer and fewer servers (and thus chips) of their own, eating even further into the chip market. That's because it helps run TensorFlow, the software engine that drives the Google's deep neural networks, networks of hardware and software that can learn particular tasks by analyzing vast amounts of data. Other tech giants typically run their deep neural nets with graphics processing units, or GPUs--chips that were originally designed to render images for games and other graphics-heavy applications.