Freyne, Jill


Influencing Individually: Fusing Personalization and Persuasion (Extended Abstract)

AAAI Conferences

Personalized technologies aim to enhance user experience by taking into account users' interests, preferences, and other relevant information. Persuasive technologies aim to modify user attitudes, intentions, or behavior through computer-human dialogue and social influence. While both personalized and persuasive technologies influence user interaction and behavior, we posit that this influence could be significantly increased if the two are combined to create personalized and persuasive systems. For example, the persuasive power of a one-size-fits-all persuasive intervention could be enhanced by considering the user being influenced and their susceptibility to the persuasion being offered. Likewise, personalized technologies could cash in on increased successes, in terms of user satisfaction, revenue, and user experience, if their services used persuasive techniques.


Recommendation as Collaboration in Web Search

AI Magazine

Recommender systems now play an important role in online information discovery, complementing traditional approaches such as search and navigation, with a more proactive approach to discovery that is informed by the users interests and preferences. To date recommender systems have been deployed within a variety of e-commerce domains, covering a range of products such as books, music, movies, and have proven to be a successful way to convert browsers into buyers. Recommendation technologies have a potentially much greater role to play in information discovery however and in this article we consider recent research that takes a fresh look at web search as a fertile platform for recommender systems research as users demand a new generation of search engines that are less susceptible to manipulation and more responsive to searcher needs and preferences.


Recommendation as Collaboration in Web Search

AI Magazine

Recommender systems now play an important role in online information discovery, complementing traditional approaches such as search and navigation, with a more proactive approach to discovery that is informed by the users interests and preferences. To date recommender systems have been deployed within a variety of e-commerce domains, covering a range of products such as books, music, movies, and have proven to be a successful way to convert browsers into buyers. Recommendation technologies have a potentially much greater role to play in information discovery however and in this article we consider recent research that takes a fresh look at web search as a fertile platform for recommender systems research as users demand a new generation of search engines that are less susceptible to manipulation and more responsive to searcher needs and preferences.



An Analysis of Current Trends in CBR Research Using Multi-View Clustering

AI Magazine

The European Conference on Case-Based Reasoning (CBR) in 2008 marked 15 years of international and European CBR conferences where almost seven hundred research papers were published. In this report we review the research themes covered in these papers and identify the topics that are active at the moment. The main mechanism for this analysis is a clustering of the research papers based on both co-citation links and text similarity. It is interesting to note that the core set of papers has attracted citations from almost three thousand papers outside the conference collection so it is clear that the CBR conferences are a sub-part of a much larger whole. It is remarkable that the research themes revealed by this analysis do not map directly to the sub-topics of CBR that might appear in a textbook. Instead they reflect the applications-oriented focus of CBR research, and cover the promising application areas and research challenges that are faced.