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3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

#artificialintelligence

Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality. Now, AI in digital marketing has a whole new face - literally, as digital avatars and synthetic beings enter the digital marketing world.


Why is AI female? How our ideas about sex and service influence the personalities we give machines

#artificialintelligence

Consider the artificially intelligent voices you hear on a regular basis. Are any of them men? Whether it's Apple's Siri, Microsoft's Cortana, Amazon's Alexa, or virtually any GPS system, chances are the computerized personalities in your life are women. This gender imbalance is pervasive in fiction as well as reality. Films like "Her" and "Ex Machina" reflect our anxieties about what intelligent machines mean for humanity.


Chatbots 2.0: Simplifying Customer Service with RPA and AI

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Enterprise chatbots are essentially developed to cater to the customer queries. What if your enterprise chatbot could have superpowers? RPA and AI capabilities offer just that! Chatbot, RPA, and automation are the latest buzzwords in the AI enterprise ecosystem, and unless you'd been living under a rock, you'd have come across them by now. Chatbots are common through cross-industries.


Magic of the machine: can artificial intelligence invent?

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There is an interesting appeal listed to be heard in the Patents Court in July. Professor Ryan Abbott of Surrey University wants the patent system to acknowledge machines are inventors. As part of the Artificial Inventor Project, he is seeking patents for inventions made by DABUS (pronounced'DA-BUS'). DABUS, a'creativity machine', is a series of neural networks and was created and is owned by Dr Stephen Thaler. DABUS can be provided information on a particular topic in order to independently create inventions.


3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

#artificialintelligence

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.


3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

#artificialintelligence

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.


3 New Ways Artificial Intelligence Is Powering The Future Of Marketing

#artificialintelligence

What if AI can help brands take their brand voice to the next level? Artificial intelligence is top of mind for many in the marketing and communications world. Many Marcom departments already use AI to analyze consumer behavior and try to predict future needs. Many brands use algorithms to recommend personalized content, show personalized ads, as well as power customer service chatbots. But what if AI can help brands take their brand voice to the next level? Brands usually spend thousands, if not millions of dollars, fine-tuning their brand voice, which describes a company's personality.


9 Terrifying Technologies That Will Shape Your Future

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Since the first Industrial Revolution, mankind has been scared of future technologies. People were afraid of electricity. People were afraid of trains and cars. But it always took just one or two generations to get completely used to these innovations. It's true that most technologies caused harm in some ways, but the net outcome was usually good. This may be true for future technologies too, although there are serious ethical and philosophical reasons to be scared of some of them. Some of them shouldn't really scare us. And some of them are already shaping our world. Before we begin, I have to warn you: some of the things you will read in this story can be VERY controversial. I need you to approach this story with a very open mind, and acknowledge that the ideas I present here are just that, ideas. I hold no extreme or fixed views, nor do I claim to have the exact answers to ethical and philosophical questions. You may have completely different ideas, and that's totally fine. Cryonics may seem very sci-fi (to be fair, everything in this story does), but it already exists. There are companies that freeze you as soon as you die, so you can be brought back to life when technology and medicine will be advanced enough. Seriously, companies like this (I'm NOT affiliated to them).


'World's First' Digital Human AI Partner Promises Companionship During Coronavirus Era

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Realic plan to release the Hybri digital AI partner app next year. A new app is offering the "world's first" AI-based human partner, after having been unveiled by Florida-based augmented reality company Realic. Using a combination of artificial intelligence, VR and AR, Hybri offers customizable smartphone-based virtual partners that respond to the user's personality and learn from interactions. It's due to be launched next year, and promises to provide individuals with companionship during the loneliness of coronavirus self-isolation. Planned before the coronavirus pandemic erupted, the Hybri app lets users create a partner, friend or family member. Once created, the digital partner or friend comes to life using either VR or AR, with users able to interact with them through either a smartphone alone, or through a compatible VR/AR headset.


AI just got way creepier because it can now read your personality from a selfie

#artificialintelligence

Can you tell what a completely random person is like just by staring at a selfie? Selfies can't automatically give away personality traits to the human eye. This is where AI has just gotten more fascinating or downright scarier, depending on how you see it. Artificial neural networks are now able to figure out what your next potential date (or anyone else) could be like just by being creepy. AI developed by a team of Russian scientists can predict traits like agreeableness, neuroticism, openness and extraversion just by scanning photos. It could be revolutionary for finding optimal matches not just for dating, but also customer service and online tutoring, among other things.