Artificial intelligence (AI) is getting real in the marketing suite. When asked where they planned to invest this year, marketers ranked AI as their #1 priority, according to our most recent State of Marketing Report. AI adoption is surging: 84% of marketers reported they use AI somewhere in their acquisition and retention engines, up almost three times over just two years ago. What are these intrepid marketers doing with AI? Reported uses are expanding rapidly, from enhanced personalization to improved segmentation, insight discovery, predictive modeling, and process automation. Advertising technology also rode the wave of big data-driven AI adoption, as programmatic platforms revolutionized the process of buying and selling digital ads.
As an online or physical retail company, your goal is to sell as many products as possible to the public. While traditional advertising methods would have you putting leaflets through doors, the modern marketing approach is all about online ads. Currently, Google Ads is one of the biggest online advertising platforms. However, Google isn't the easiest advertising platform to understand and implement. Especially for those new to the marketing niche, you might be confused by the many different options.
Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. We've put together this informative guide to artificial intelligence (AI) including a jargon busting glossary of key concepts you're likely to see joining the marketing vernacular. Put simply, artificial intelligence (AI) is intelligence generated by machines which allows us to efficiently and effectively delve into all available data. AI has the ability to provide far greater amounts of more relevant data which, along with the best B2B digital marketing activities to support this, can lead to outstanding results. A computer or robot will think and work like a human, performing tasks which normally require the natural intelligence element that they were once perceived not to hold.
Artificial Intelligence as we've come to know it is an incredibly complex tool. All manner of things can be analysed with AI, from shopping habits to logistical solutions. But what we're interested in here is using AI in speech and language recognition. Regular AI is really good at detecting intelligent speech, however it struggles to detect the emotional intention behind speech. When learning another language at school, we learn specifics – cat chat, dog chien. We don't learn the nuances behind the language until we experience them.
Artificial intelligence is the buzzword in business today, much like digital marketing a decade ago. It is taking the business world by storm. With its ability to automate mundane tasks, and drive efficiency, every bit of attention it gets is well-deserved. Yes, the benefits are known to most. However, the question that lingers in the minds of most founders and CEOs is, "Well, how exactly AI is going to benefit our business?" Here, we unravel the mysteries that cloud your mind about AI and its relevance to business.
Market research is the foundation of a successful product or service launch. It's the process of understanding what people want and need, why they want it, their expectations for your offering and how much they are willing to pay for your product or service. When you do not invest in market research ahead of time, you may end up with a product failure like the infamous Segway or the Ford Edsel. Product success without market research is nearly impossible today, yet many businesses fail to incorporate sufficient market research into decision-making processes. However, while businesses are becoming more and more aware of the importance of market research in order to thrive in a competitive market, they are also realizing that gathering this information can be expensive and time-consuming.
Artificial Intelligence (AI) has created a significant shift in the digital marketing landscape. Through the use of this new technology, brands have been able to use it to their advantage. Here are a few ways that AI has impacted the digital marketing industry. Your customers are the most important aspect of your business. Creating an elevated customer experience for them will foster brand loyalty and keep them coming back.
AI in digital marketing is one of the most important technological developments in decades. However, to use digital channels for customer engagement doesn't mean sacrificing human connection over AI, customer engagement experts at Moxtra note. Find out how AI can automate routines, while freeing up valuable people hours so employees can readily serve clients whose needs demand a human touch. This article is part of a thought leadership article series on Marketing Innovation presented and written by Moxtra, a company that helps businesses deliver client experiences for the digital age. The rise of artificial intelligence is one of the most important technological developments in decades, and it's a key driver in what many are calling the fourth industrial revolution. But not all consumers are convinced.
SAN ANTONIO, July 07, 2021 (GLOBE NEWSWIRE) -- CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that it has retained Dr. Peter Holden, a leading artificial intelligence (AI) strategist and IP expert, who will assist the Company with the expansion of AI capabilities to its SWARM platform and development and protection of its intellectual property to protect these innovations. "Great teams require great players and Dr. Peter Holden is a great player in the world of applying Artificial Intelligence (AI) and cognitive technologies to real-world problems," said Andrew Van Noy, CloudCommerce CEO. "We are very fortunate to have Peter advising us as we continue the process of transforming CloudCommerce into a true technology company." Dr. Holden has spent the last 25 years leveraging advanced or'deep' technologies as both an investor as well as hands-on operator having established and/or led three tech funds to date and taken multiple companies through to sale or IPO. His relevant technical background, holding a Ph.D. in A.I. and a Honda Post-Doctoral AI Fellowship award from Tokyo University, has allowed him to help companies embrace new and emerging Machine Learning, Deep Learning and cognitive technologies which enable transformative changes to create a competitive advantage.