Marketing


How Machine Learning Improves Marketing Automation

#artificialintelligence

Even before the digital age, marketing professionals have been among the most eager and early adopters of emerging technologies. AI and machine learning are already popular tools in digital marketing. This evolution is likely to evolve and expand in the next several years as data multiplies, new models evolve, and marketers devise new tactics for getting ahead of their competition. AI provides the perfect answer to the age-old advertising mantra of getting the right message to the right person at the right time. "Machine learning has the potential to reduce much of marketing's imprecise nature," "Using behavioral data, marketers can target their audiences in an efficient way that greatly improves the likelihood of converting shoppers to customers."


Prerequisites for Effective Smart Bidding in PPC - The Science of PPC

#artificialintelligence

Automation has always made sense for managing aspects of complex PPC accounts. Our industry has lived through many iterations of excessive manual machinations, followed by equally perverse third-party automations devised to relieve us of toil. Eventually, either the platform (Google Ads) comes up with an elegant native solution, or all parties settle on a common-sense approach to what used to be superfluous busywork and gamesmanship. Take, for example, auction dynamics. Before Google AdWords ruled the roost, a PPC platform called Overture made advertisers' bids visible.


H2020 upcoming calls on Robotics and AI: Information and Brokerage day - Digital Single Market - European Commission

#artificialintelligence

During the day the EC representatives will present the details of the calls for proposals, euRobotics will provide additional information, including presentations on the existing Digital Innovation Hubs, and the proposers will have the possibility to present their project ideas or expertise to the audience, offering them an excellent networking opportunity to complement their consortium, or to join a consortium. Registration is free of charge, but mandatory to get access to the venue. Please have a look at the programme. You can also follow the event via live webstreaming. The recoding will be available after a few days.


AI Market Intelligence Platform Rehinged.AI

#artificialintelligence

AI needs large sets of clean data to work. Rehinged has built a proprietary data processing engine to apply sophisticated machine learning to massive data feeds. This is 85% of the work for most data scientists, and a necessity to process market intelligence at scale. Rehinged's scalable AI-powered data pipelines, using sophisticated natural language processing (NLP), allow us to interpret massive amounts of information about markets, products, brands and trends. By re-engineering the data pipelines to have an on-demand flow of clean market information, our data scientists can apply AI and ML models to automate many components of market research.


Global Artificial Intelligence Robots Markets, 2015-2018 & 2019-2025 - ResearchAndMarkets.com

#artificialintelligence

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.


TA Digital - How your Marketing Automation team can benefit from AI

#artificialintelligence

Artificial Intelligence is a big part of the world we live in. If you have a digital presence, AI is already impacting your daily life in ways you can't imagine. Applied AI has made its way into applications such as Facebook, Amazon, and Netflix, and is profoundly influencing our choices in real-time. For marketers, that would probably sound familiar. Marketing to audiences across demographics at the click of a button is a modern-day marketer's dream come true.


The Artificial Intelligence (AI) in accounting market size is expected to grow from USD 666 million in 2019 to USD 4,791 million by 2024, at a Compound Annual Growth Rate (CAGR) of 48.4%

#artificialintelligence

The Artificial Intelligence (AI) in accounting market size is expected to grow from USD 666 million in 2019 to USD 4,791 million by 2024, at a Compound Annual Growth Rate (CAGR) of 48.4% during the forecast period. The AI in accounting is driven by various factors, such as the growing need to automate accounting processes and support enhanced data-based advisory and decision making. However, growing concerns over high criticality of data volume and quality, and investment related issues with integration of AI in accounting can hinder the growth of the market. Services segment to grow at a higher CAGR during the forecast period The AI in accounting market based on component is segmented into solutions and services.The services segment is expected to grow at a rapid pace during the forecast period. The growth of this segment can be attributed to the increasing deployment of AI in accounting software tools and solutions, which leads to increasing the demand for pre- and post-deployment services.


Artificial intelligence can immediately boost your business KnowTechie

#artificialintelligence

Innovative companies are taking advantage of the tech and using it to accomplish tasks that require incredible accuracy and intense dedication. If your business needs a boost in marketing performance and productivity, here is how you can get AI to help you reach these goals. Something that will drastically improve your marketing department and your business overall is a digital marketing data analysis software tool. It's designed to collect metrics across multiple platforms, formulate thorough reports and provide lucrative insights based on the findings. Data is pulled from various online platforms like your company's website, social media accounts, and Google Analytics.


The Top 13 SEO Trends Gaining Popularity In 2019

#artificialintelligence

As 2019 kicks into gear, it's time to consider what will change in the digital marketing ecosystem this year and how it will affect you. Given that the digital marketing domain is constantly getting revamped with social media, SEO, content marketing, and PPC as the major players – it's hard to keep up with all of the changes. So, if you are anxious to know what is in store for you with SEO in 2019, here are 13 trends to be aware of. First in the list of interesting SEO trends that will emerge in 2019 is linked to the path-breaking concept called Artificial Intelligence (AI). AI is expected to revolutionize the way in which internet users conduct online research using keywords.


How Targeted Ads and Dynamic Pricing Can Perpetuate Bias

#artificialintelligence

In theory, marketing personalization should be a win-win proposition for both companies and customers. By delivering just the right mix of communications, recommendations, and promotions -- all tailored to each individual's particular tastes -- marketing technologies can result in uniquely satisfying consumer experiences. While ham-handed attempts at personalization can give the practice a bad rap, targeting technologies are becoming more sophisticated every day. New advancements in machine learning and big data are making personalization more relevant, less intrusive, and less annoying to consumers. However, along with these developments come a hidden risk: the ability of automated systems to perpetuate harmful biases.