audience


M&E Journal: Artfully Forecasting Intelligent Ratings With Artificial Intelligence

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As we look to the future to TV advertising, one thing is certain: Broadcast networks have had a difficult time fighting the powers of choice and it is this choice that has shaped a new television landscape where audiences can now enjoy a plethora of platforms. Competition for viewers has challenged traditional content owners and distributors as well as traditional advertisers, as all have experienced an erosion of audience. Broadcasters have had to "guarantee" ratings to keep their advertising rates, relying on a forecasted rating to demonstrate viewership of a particular show. Most efforts in forecasting, however, have not been reliable, let alone validated. From the simple empirical model, to regression models, to the even more sophisticated Bayesian model-averaging methods, several ratings forecasting providers have come and gone.


15 Reasons Why Your Chatbot Sucks

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Everyone is raving about how chatbots are the newest and best marketing strategy to use… and if you have one, then you're already ahead of the game. Here's the caveat though: not all bots are created equal. There are certain things every bot needs to be efficient in your business, that's why I've put together this list of 15 reasons why your chatbot sucks. If you have any of these 15 things, it's time to get on the ball and get your bot straightened out! If you don't have some sort of Facebook Messenger responder yet, then you're not quite behind the ball but you need to hop on it ASAP.


TechBytes with Nir Feldman, SVP of Engineering at Kenshoo

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I am leading a super talented group of Engineers building all Kenshoo products. Our Engineering organization is organized in independent full-stack development teams that continuously deliver business value to our clients. Women make up nearly 50% of our R&D team leaders--which I am told is unusual--and this inclusive-by-design approach delivers continuous innovation in the form of unique, intuitive products and capabilities. My personal role is to maintain an engineering culture to define, change and adapt our processes and to look for the right technology to build or buy so that we can be both efficient and innovative in meeting the growing business needs of our clients. At Kenshoo we have been handling data for more than a decade.


Using Big Data to Drive Publishing Strategies - Sheridan

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Over the past decade, the proliferation of devices that can connect to the internet has skyrocketed. These days, almost anything with an on/off switch or sensor (cars, coffee makers, refrigerators, even clothing) can connect to the internet and share information that makes our lives easier. This network of connected "stuff" has been dubbed the internet of things (IoT). According to Forbes, by 2020 there will be more than 26 billion connected devices around the world. That's a lot of devices -- and a lot of data being collected and shared.


Chatbot Ecosystem: Arts and Crafts of AI-powered Communication - Abto Software, Lviv, Ukraine

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Rapidly expanding market of chatbot solutions drives many businesses to discovery of value, benefits and competitive advantages of chatbots. In this situation companies that are planning to add a chatbot to their IT infrastructure are often not familiar with the principles and components of chatbots and so decision makers are in situation that they have to define business strategies without sufficient knowledge about chatbot ecosystem. In this article we will try to clarify these aspects and describe value and impact of each component based on our experience of building chatbots. First of all, we would like to mention that many people (even skilled and experienced in business process management) have too simplistic vision about chatbots. There are dozens of "do-it-yourself" kits on the market, but building your own solution (dedicated to needs of particular business model) without proper understanding of the whole "chatbot universe" could end with disappointment of business and customer frustration (and what is even worse – loss of trust to your chatbot).


Evolving Relationship Between Artificial Intelligence and Big Data

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Find the evolving relationship between big data and artificial intelligence. The growing popularity of these technologies offers engaging audience experience. It encourages newcomers to come up with an outstanding plan. AI and Big Data help you transform your idea into substance. It helps you make full use of visuals, graphs, and multimedia to give your targeted audience with a great experience.


Impact of Artificial Intelligence on Digital Marketing

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Web content marketing is the most regularly utilized term in the electronic globe today. It's a no-brainer that, when done right, the union of material and also advertising and marketing can do marvels for any brand. Web content marketing is a well-calibrated strategy or technique leveraged to disperse insightful, actionable content. It is to garner the interest of your target team in manner ins, which makes them act upon it. Just recently, the intro of the Expert system (AI) to material advertising and marketing has explored as the following substantial sensation.


Canvs AI Appoints Michel Tuan Pham to Its Board of Advisors

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Canvs connects consumer input to research insights with patented semantic AI technology that helps companies deeply understand and empathize with their audiences. New York: Canvs AI, which offers a patented semantic AI technology to boost understanding and empathy, is pleased to announce the addition of Michel Tuan Pham to the company's diverse Board of Advisors. Canvs was searching to refine its AI-powered platform to give customers a deeper understanding of how its audiences think and feel to optimize the decision-making process. Canvs connected with Pham because of his deep expertise in understanding how emotion drives consumer behavior, thus making him the perfect candidate to help the company. Pham is the Kravis Professor of Business in Marketing at Columbia Business School.


Hollywood is replacing artists with AI. Its future is bleak.

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It took me an embarrassingly long time to realize that the "black mirror" of the popular anthology series Black Mirror was a screen, or rather, all the screens we surround ourselves with: phones, tablets, computers, TVs, and, increasingly, futuristic devices built by massive corporations that monitor our movements and preferences and words. We buy these black mirrors, welcoming them into our homes and lives and letting them -- true to their name -- reflect ourselves back to us. And as we know all too well, those reflections sometimes betray our darkest impulses. Unsettling reflections are not the black mirrors' fault. Gadgets are merely assemblages of wires and metal and glass. Devices don't have a point of view; they operate according to the input they receive, the algorithms and designs and patterns that power the software, written by humans and thus shaded and slanted by human biases.


AI and the Auteur: Implications of Using Artificial Intelligence in Film Studio Decision-Making

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The global movie industry generated over $43 billion in revenue in 2018, of which the United States' contribution alone topped more than $11 billion. Yet, these seemingly impressive headline figures can obscure the fact that year-on-year growth has been a sluggish 2 per cent over the last several years, with market researchers forecasting further stagnation. Given the inherent financial risk involved in film making, some now believe artificial intelligence, rather than human expertise, is best placed to select which films are most likely to provide suitable returns on investment. In early January 2020, Warner Bros signed a deal with Cinelytic, a Los Angeles-based artificial intelligence company which, according to the press release, aims to help content creators make faster, better-informed decisions through predictive analytics. Belgium's ScriptBook provides a similar service, touted as "artificially intelligent script analysis and box office forecasting".