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Memory-Based Learning

Practical Use Cases of Artificial Intelligence in Marketing


The use case for Artificial Intelligence (AI) in the workplace is there. Deloitte's Tech Trends 2021 found AI and machine learning technologies are helping financial services firm Morgan Stanley use decades of data to supplement human insight with accurate models for fraud detection and prevention, sales and marketing automation, and personalized wealth management, among others. For marketing and customer experience, in particular, organizations are using AI and machine learning to improve internal business processes and workflow, automating repetitive tasks and to improve customer journeys and touchpoints, among other use cases. The CMO Survey by Duke University reports a steady increase as far as the extent to which companies are reporting implementing AI or ML into their marketing toolkits. However, the majority of marketers know AI is very important or critical to their success this year, according to Paul Roetzer, founder and CEO of the Marketing AI Institute and PR 20/20.

Inside the 'brain' of IBM Watson: how 'cognitive computing' is poised to change your life


During the British summer, conversations about sport become almost ubiquitous. This year, however, one participant in those conversations was very different: IBM Watson, IBM's cognitive intelligence. The All England Lawn Tennis Club knew that 2016 would feature unusually fierce competition for attention, with the Tour de France and Euro 2016 taking place alongside Wimbledon. More than ever before, social media was going to be a vital tool in directing that conversation, and directing attention to SW19. Wimbledon's "Cognitive Command Centre" – powered by Watson's intelligence running on a hybrid, IBM-managed cloud - scanned social media for emerging news and trends.

Improving customer service with an intelligent virtual assistant using IBM Watson


Gartner predicts that "by 2022, 70 percent of white-collar workers will interact with conversational platforms on a daily basis." As a result, the research group found that more organizations are investing in chatbot development and deployment. IBM Business Partners like Sopra Steria are making chatbot and virtual assistant technology available to businesses. Sopra Steria, a European leader in digital transformation, has developed an intelligent virtual assistant for organizations across several industries who want to use an AI conversational interface to answer recurrent customer service questions. In developing our solution, we at Sopra Steria were looking for AI technology that was easy to configure and could support multiple languages and complex dialogs.

Twin Systems for DeepCBR: A Menagerie of Deep Learning and Case-Based Reasoning Pairings for Explanation and Data Augmentation Artificial Intelligence

Recently, it has been proposed that fruitful synergies may exist between Deep Learning (DL) and Case Based Reasoning (CBR); that there are insights to be gained by applying CBR ideas to problems in DL (what could be called DeepCBR). In this paper, we report on a program of research that applies CBR solutions to the problem of Explainable AI (XAI) in the DL. We describe a series of twin-systems pairings of opaque DL models with transparent CBR models that allow the latter to explain the former using factual, counterfactual and semi-factual explanation strategies. This twinning shows that functional abstractions of DL (e.g., feature weights, feature importance and decision boundaries) can be used to drive these explanatory solutions. We also raise the prospect that this research also applies to the problem of Data Augmentation in DL, underscoring the fecundity of these DeepCBR ideas.

IBM Watson's next target? Hunting down the hackers


The world is going through a cybersecurity pandemic. No day passes without a hack or data theft being carried out, discovered, or begrudgingly announced. High-profile victims abound – from the PlayStation Network, hacked in 2011, to Dropbox's 2012 breach, to the 500-million-user data theft Yahoo! suffered in 2014, two years before going public about the hack. Those carrying out the attacks have honed their craft to create ever more sophisticated hacking tools. According to a recent study by security consultancy Juniper Research, cybercrime is expected to balloon into a $2.1 trillion (£1.7 trillion) industry by 2019.

Case-based Reasoning for Natural Language Queries over Knowledge Bases Artificial Intelligence

It is often challenging for a system to solve a new complex problem from scratch, but much easier if the system can access other similar problems and description of their solutions -- a paradigm known as case-based reasoning (CBR). We propose a neuro-symbolic CBR approach for question answering over large knowledge bases (CBR-KBQA). While the idea of CBR is tempting, composing a solution from cases is nontrivial, when individual cases only contain partial logic to the full solution. To resolve this, CBR-KBQA consists of two modules: a non-parametric memory that stores cases (question and logical forms) and a parametric model which can generate logical forms by retrieving relevant cases from memory. Through experiments, we show that CBR-KBQA can effectively derive novel combination of relations not presented in case memory that is required to answer compositional questions. On several KBQA datasets that test compositional generalization, CBR-KBQA achieves competitive performance. For example, on the challenging ComplexWebQuestions dataset, CBR-KBQA outperforms the current state of the art by 11% accuracy. Furthermore, we show that CBR-KBQA is capable of using new cases \emph{without} any further training. Just by incorporating few human-labeled examples in the non-parametric case memory, CBR-KBQA is able to successfully generate queries containing unseen KB relations.

Handling Climate Change Using Counterfactuals: Using Counterfactuals in Data Augmentation to Predict Crop Growth in an Uncertain Climate Future Artificial Intelligence

Climate change poses a major challenge to humanity, especially in its impact on agriculture, a challenge that a responsible AI should meet. In this paper, we examine a CBR system (PBI-CBR) designed to aid sustainable dairy farming by supporting grassland management, through accurate crop growth prediction. As climate changes, PBI-CBR's historical cases become less useful in predicting future grass growth. Hence, we extend PBI-CBR using data augmentation, to specifically handle disruptive climate events, using a counterfactual method (from XAI). Study 1 shows that historical, extreme climate-events (climate outlier cases) tend to be used by PBI-CBR to predict grass growth during climate disrupted periods. Study 2 shows that synthetic outliers, generated as counterfactuals on a outlier-boundary, improve the predictive accuracy of PBI-CBR, during the drought of 2018. This study also shows that an instance-based counterfactual method does better than a benchmark, constraint-guided method.

Scientists turn to deep learning to improve air quality forecasts


Air pollution from the burning of fossil fuels impacts human health but predicting pollution levels at a given time and place remains challenging, according to a team of scientists who are turning to deep learning to improve air quality estimates. Results of the team's study could be helpful for modelers examining how economic factors like industrial productivity and health factors like hospitalizations change with pollution levels. "Air quality is one of the major issues within an urban area that affects people's lives," said Manzhu Yu, assistant professor of geography at Penn State. "Yet existing observations are not adequate to provide comprehensive information that may help vulnerable populations to plan ahead." Satellite and ground-based observations each measure air pollution, but they are limited, the scientists said.

quantum Case-Based Reasoning (qCBR) Artificial Intelligence

Case-Based Reasoning (CBR) is an artificial intelligence approach to problem-solving with a good record of success. This article proposes using Quantum Computing to improve some of the key processes of CBR defining so a Quantum Case-Based Reasoning (qCBR) paradigm. The focus is set on designing and implementing a qCBR based on the variational principle that improves its classical counterpart in terms of average accuracy, scalability and tolerance to overlapping. A comparative study of the proposed qCBR with a classic CBR is performed for the case of the Social Workers' Problem as a sample of a combinatorial optimization problem with overlapping. The algorithm's quantum feasibility is modelled with docplex and tested on IBMQ computers, and experimented on the Qibo framework.

IBM Watson: How is it used for AI research & projects -


A number of web APIs enable developers to develop applications using IBM Watson, Watson Machine Learning infrastructure, and capabilities running on IBM Cloud Services to build analytical models and neural networks, deploy AI, and more. Watson Analytics is a natural language-based cognitive service from IBM Watson that can provide real-time analysis, machine learning, and artificial intelligence (AI) capabilities. Watson Analytics, which includes IBM Cloud Services, an IBM cloud-based service that runs on both desktop and mobile devices, is available in a range of languages including English, French, German, Spanish, English – as – a – Second – Language (EASL) and Mandarin Chinese (Mandarin), as well as English and French. Watson is an IBM supercomputer that combines the best of both worlds – a high-performance computing platform and artificial intelligence (AI) for the optimal performance of an answering machine. This expert guide(IBM Watson) is designed to help you better understand the design and maintenance considerations of your infrastructure machine that support your initiative.