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Metaphysic, AI startup behind Tom Cruise deepfakes, raises $7.5M

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Metaphysic, the company behind the Tom Cruise deepfakes, has raised $7.5 million. The London-based company develops artificial intelligence for hyperreal virtual experiences in the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. The company raised the money from Section 32, 8VC, TO Ventures, Winklevoss Capital and Logan Paul. The funding will help expand Metaphysic's work on synthetic content creation tools for emergent metaverse worlds that are being built by Facebook and other networks. In addition to developing technology to scale hyperreal experiences in the metaverse, Metaphysic is aiming its synthetic media to connect influencers and their audiences in novel ways -- including via deepfake videos -- that are hyperrealistic, ethically created and uniquely compelling.


How a deepfake Tom Cruise on TikTok turned into a very real AI company

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Earlier this year, videos of Tom Cruise started popping up on TikTok of the actor doing some surprisingly un-Tom-Cruise-like stuff: goofing around in an upscale men's clothing store; showing off a coin trick; growling playfully during a short rendition of Dave Matthews Band's "Crash Into Me." In one video, he bites into a lollipop and is amazed to find gum in the center. "Mmmmm," he says to the camera. How come nobody ever told me there's bubblegum? The 10 videos, which were posted between February and June, featured an artificial intelligence-generated doppelganger meant to look and sound like him.


Introducing Metaphysic

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Our team is made up of some of the world's leading AI artists and synthetic media creators. We love to create fun content and aim to delight audiences around the world with digital experiences that offer a glimpse of a hyperreal future. We are our own best customers and beta testers for our products. But we also believe it is imperative to create content that is used to educate viewers and raise awareness about the underlying technologies in order to disrupt the negative impact of unethical uses of synthetic media. Earlier this year, we released @deeptomcruise, a series of parody videos on TikTok that quickly garnered more than 100 million views and coverage from hundreds of media outlets around the world.