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Council Post: How Utilities Can Use Data And AI To Turn Every Interaction Into A Marketing Opportunity

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Personalization, automation and digitalization have redefined the fundamentals of business across nearly every industry, yet as Deloitte explains, the utility industry is transforming on a great scale. Utilities are investing in information technology (IT) to not just accommodate evolving customer needs and expectations but also improve operational workflows throughout the organization, including in marketing. Advanced IT solutions in the utility industry aim to reduce redundancies and unify technology systems. But in order to justify the increase in spending on vertically-aligned cloud software, utility leaders should maximize ROI by optimizing and extending their existing IT stack to ensure it enhances efficiency utility-wide rather than in siloed units. As the CMO of a company that offers AI-powered solutions for utilities, I've found that one of the simplest ways for utility CMOs to expand the efficiency of IT resources is by working with a CRM partner to integrate existing customer data and energy insights into a singular platform.


It's All About the Data: #MachineLearning @ExpoDX @EFeatherston #BigData #AI #SmartCities #DigitalTransformation

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Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine. Speaker Bio Ed Featherston is a director/senior enterprise architect at Collaborative Consulting. He brings 35 years of technology experience in designing, building, and implementing large complex solutions. He has significant expertise in systems integration, Internet/intranet, and cloud technologies, Ed has delivered projects in various industries, including financial services, pharmacy, government and retail.


It's All About the Data: #MachineLearning @ExpoDX @EFeatherston #BigData #AI #SmartCities #DigitalTransformation

#artificialintelligence

Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine. Speaker Bio Ed Featherston is a director/senior enterprise architect at Collaborative Consulting. He brings 35 years of technology experience in designing, building, and implementing large complex solutions. He has significant expertise in systems integration, Internet/intranet, and cloud technologies, Ed has delivered projects in various industries, including financial services, pharmacy, government and retail.


MooseFS Distributed File Systems @CloudExpo @MooseFS #Cloud #AI #BigData #DataCenter #DigitalTransformation

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"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv In this blog post, I provide 10 tips on how our sponsors and exhibitors can maximize their participation at our events. But before reading my top 10 tips for our sponsors and exhibitors, please take a moment and watch this brief Sandy Carter video. "Cloud Expo was really the event to connect with thought leaders, innovators, business folks who are interested in what the cloud can bring to their business.


Zenith unveils 10 artificial intelligence trends for marketers – Zenith

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Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area within AI is machine learning and Zenith's 2017 Trends build on the network's ground breaking automation of digital planning, unveiled earlier this year. Using bespoke algorithms, a team of data scientists and strategists from Zenith developed sophisticated machine learning technology that enabled the network to create an'automation loop': data collection, attribution and planning changes across multiple touchpoints – all done automatically. Our 10 trends assess how machine learning and other areas of AI will enhance the consumer experience along the journey to purchase and will create new marketing opportunities for brands.


Dear marketers, here are 10 artificial intelligence trends to watch out for in 2017 - ET BrandEquity

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Picture source: ThinkStock Zenith has unveiled 10 trends that show how Artificial Intelligence (AI) will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. AI is the ability of machines or computers to emulate human thinking or decision making. A key area within AI is machine learning and Zenith's 2017 trends build on the network's groundbreaking automation of digital planning, unveiled earlier this year. Using bespoke algorithms, a team of data scientists and strategists from Zenith developed sophisticated machine learning technology that enabled the network to create an'automation loop': data collection, attribution and planning changes across multiple touchpoints – all done automatically. Tanmay Mohanty, Group CEO of Zenith India said that the year 2017 appears full of possibilities.


10 Artificial Intelligence trends for marketers

#artificialintelligence

Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area within AI is machine learning and Zenith's 2017 Trends build on the network's ground breaking automation of digital planning, unveiled earlier this year. Using bespoke algorithms, a team of data scientists and strategists from Zenith developed sophisticated machine learning technology that enabled the network to create an'automation loop': data collection, attribution and planning changes across multiple touchpoints – all done automatically. Our 10 trends assess how machine learning and other areas of AI will enhance the consumer experience along the journey to purchase and will create new marketing opportunities for brands. Search is becoming increasingly predictive, providing tailored recommendations throughout the consumer journey to drive both consideration and conversation.


Top @CloudExpo Sponsor #IoT #AI #ML #DL #DevOps #BigData #FinTech

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In this blog post, I provide 10 tips on how our sponsors and exhibitors can maximize their participation at our events. But before reading my top 10 tips for our sponsors and exhibitors, please take a moment and watch this brief Sandy Carter video. "Cloud Expo was really the event to connect with thought leaders, innovators, business folks who are interested in what the cloud can bring to their business. You know really how it allows them to bring the transformation of the business process." Cloud Expo and @ThingsExpo New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company.