If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
Microsoft's listening program continues to grow in scope after a new report reveals that contractors harvested unintentional audio from Xbox users through Cortana and the Kinect. Motherboard reports that Xbox users were recorded by Microsoft as part of a program to analyze users' voice-commands for accuracy and that those recordings were assessed by human contractors. While the program was designed to only scrape audio uttered after a wake-word, contractors hired by Microsoft report that some recordings were taken accidentally without provocation. The practice, reports Motherboard, has been ongoing for several years since the early days of Xbox One and predates Xbox's integration with its voice assistant, Cortana. Xbox users were being recorded by Microsoft in a listening program that scraped audio from Cortana and its augmented reality hardware, Kinect.
Have you ever placed an order through the Starbucks app? If you have, you might have noticed that an AI-powered chatbot takes your order. You can speak to it or type in your message. These AI chatbot platform will help you when your order is expected to be ready and the total cost. Similarly, the Pizza Hut chatbot on Facebook messenger can help you order your pizza. It can tell you all about their ongoing deals too. Smart businesses are integrating conversational chatbots into their inbound marketing strategies.
Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior. According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues. Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results.
Natural Language Processing is fast becoming Artificial Intelligence's new frontier which we all are using on daily basis – Siri, Google search, chatbots, automatic translation are just some examples. NLP can offer much more within your organization. We can combine together with your existing business applications tailor-made solution to analyze text, understand the conclusions without human effort, turn unstructured data into tabular data and much more.
Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue. In an ESOMAR paper, What market research can learn from Alexa & Siri, a trio of authors – Young Ham (Kantar Australia), Jason Dodge (Kantar US) and Rebecca Southern (Kantar Australia) – extol the benefits of chatbots and AI. "These can help bridge the gap between quantitative and qualitative, offering more in-depth ways to better understand today's consumers," they write. "These give the chance to participate in a more interactive, flowing manner that is more conversational than a typed response." And for marketing and insights teams, they add, "AI can deliver smarter, more impactful consumer engagement... at scale".
So, you've decided that conversational marketing is right for your business, and you're planning on implementing an AI chatbot. What are your first steps? How do you get started? On this episode of Solving for CX, we jump right into a chat with Connor Cirillo, Conversational Marketing Manager at Hubspot. Connor discusses how artificial intelligence and AI chatbots can be set up to drive the success of an organization.
A new AI-(artificial intelligence) powered mobile and desktop chatbot app helps homeless people find the services and supports they need. The free, 24/7 support service puts real-time information about free meals, clothing banks, overnight shelters, drop-in facilities and more on the screens of desktop computers and mobile phones through a simple, scripted question-and-answer text box format. Called Chalmers, the chatbot also provides emergency crisis lines (other than 911) so people can get help with domestic abuse cases or mental health concerns. Unfortunately, the rapid adoption of Chalmers demonstrates an immediate and ever-increasing need for its service. In 2016, an estimated 133,000 people "experienced homelessness", according to Employment and Social Development Canada (ESDC).
There is a growing demand for applications which support speech, language identification, translation or transliteration from one language to another. Complex problems such as these can now be solved using advanced APIs that are readily available without having to reinvent the wheel – no machine learning expertise required! This blog starts off with a brief introduction to machine translation and then explores various topics like identifying the language and how to perform translation/transliteration of spoken or typed text using Microsoft's Translator Text API. In addition, we also discuss how translated or transliterated text can be integrated with LIUS. Machine Translation (MT) encompasses the various tasks involved in converting source text from one language to another.
Artificial Intelligence and digital marketing are beginning to go hand in hand. With the ability to collect data, analyze it, apply it and then learn from it- AI is transforming digital strategy. As it continues to advance, so will the capabilities to use it to improve digital marketing strategies and valuable customer insights for companies. Here are 3 ways AI is changing digital marketing for the better. The most important aspect of a successful digital marketing strategy is great customer experience.
When you really think about it, what we call "work" hasn't evolved much since the Industrial Revolution: While the technology has made most tasks easier, the name of the game is still mass production--codifying business processes using technology and scaling it across the entire enterprise. But artificial intelligence (AI) changes the game. Rather than fitting people into a repetitive process, AI offers the opportunity to liberate them from it altogether, freeing their time and creative energy for more strategic and meaningful work. For the first time since the Industrial Revolution, technology is being used to bring humanity back to work. This revolution actually began at home, thanks to the smart technology behind Siri, Alexa, and Google Assistant, which have found a place in our daily lives.