The research surrounding methods of information retrieval is an entire field of science whose specialists aim to provide us with even better search results – a necessity as the amount of data constantly keeps growing. To succeed in their quest, researchers are focusing on the interaction between humans and computers, connecting methods of machine learning to this interaction. One of these researchers is Dorota Głowacka, who assumed an assistant professorship in machine learning and data science at the Helsinki Centre for Data Science HiDATA at the beginning of 2019. Głowacka is studying what people search for and how they interact with search engines, with a particular focus on exploratory search. This is a search method that helps find matters relevant to the person looking for information, even if they are not entirely certain about what they are looking for to begin with.
Automation is imperative for data center networks, especially as compute becomes more distributed, driving the deployment of SDN and the adoption of SDN open networking. Applications have changed over the last five years; they have become more diverse (virtual reality, IoT, social media, artificial intelligence (AI) techniques and machine learning (ML), analytics, etc.), and no longer consume bandwidth in a predictable manner but in a very dynamic and unpredictable manner. The servers that deliver these applications continue to multiply and become more powerful and have higher bandwidth connectivity, requiring data center networks to provide more bandwidth.
Master data is easily one of the most critical assets that a business possesses. With continuous digitization and the advent of the fourth industrial revolution, the value of master data and the importance of master data management are only going to grow. Before we proceed into the importance of master data management, let's understand what master data is. Gartner defines master data as "...the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies and chart of accounts." Essentially, master data refers to all the static information that is used to identify the critical elements of a business.
Deep down inside, you know your worth! You recognize that there's only one of you on this big blue marble, and there's no one exactly like you. Oh, maybe you get a little down sometimes, worried about the world around us; but that DNA is yours alone; and it's special. You can, and will, succeed in the brave new world of machine learning and artificial intelligence. You'll solve challenges that are interesting for you, and valuable for those around you.
Only a few years ago, web search was simple. Users typed a few words and waded through pages of results. Today, those same users may instead snap a picture on a phone and drop it into a search box or use an intelligent assistant to ask a question without physically touching a device at all. They may also type a question and expect an actual reply, not a list of pages with likely answers. These tasks challenge traditional search engines, which are based around an inverted index system that relies on keyword matches to produce results.
By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites. This form of digital advertising is in a way personalized to each user and is more targeted than even a display ad that targets certain search terms. The key word in digital remarketing advertising is relevance. Ads for a company's products are extremely relevant to a person who has visited that company's website or browsed that company's products in the past. Remarketing is more akin to an ad-filtering program that people may use when they browse the web.
The role artificial intelligence plays in the information Australians have access to needs transparency and regulatory oversight to mitigate "filter bubbles" – where people aren't challenged by alternative viewpoints – and other adverse outcomes. Algorithmic control over news and information, via Google Search and Facebook Newsfeed, is one of the key focus points for industry lobbying Free TV in its submission to the Department of Industry, Innovation and Science's discussion paper on Artificial Intelligence: Australia's Ethics Framework. AI has a growing role in how humans access content. Artificial intelligence will play an increasingly important role in everyday lives as inventions such as driverless cars become more of a reality. However, the department notes an AI ethics framework is not about changing laws or ethical standards, it is about making sure those already existing can be applied to AI. "The point of this submission was there is this whole area that's very important to the fabric of society, which is news, and that wasn't something that was focused on in the paper," Free TV chief executive Bridget Fair said.
SEO is currently changing and shifting thanks to things like Artificial Intelligence and voice searches. Do these changes mean that SEO is dead? This is a highly controversial topic which brings up lots of questions like privacy issues to accurately finding results compared to search. Or is it just changing, the same way it's changed many times already? There are some issues that we'll have to delve into in more depth in order to discuss this question, and by the end of it, you should have a better idea of where SEO is heading and how to adapt and which changes are most significant.
Every year, the AICPA and CPA.com gather top executives from the accounting software vendor community along with accountants, media members, and thought leaders. Over the course of a couple of days, attendees hear from experts and discuss the future of technology and how the vendors can work with CPAs -- and even one another -- in innovative ways to move forward together. Executive Roundtable took place recently in New York, and I was privileged to attend as one of the invited thought leaders. This year's event had a laser focus on audit and compliance services, covering topics such as data-driven audits powered by artificial intelligence and how to create more future-proof firms. At the roundtable, AICPA President and CEO Barry Melancon, CPA, CGMA, referenced the 2018 World Economic Forum Future of Jobs Report, which lists accountants and auditors (as well as accounting, bookkeeping, and payroll clerks) among the jobs most likely to decline due to automation.