Tinder is charging people over 30 up to 48 per cent more for its premium service, an investigation has revealed. Which? said its findings suggest possible discrimination and a potential breach of UK law by the popular dating app. The consumer group also initially accused Tinder of hiking prices for young gay and lesbian users aged 18-29, but has since backtracked on this. A statement from Which? said: 'Having initially chosen not to provide further information, Tinder has since revealed that it offers discounts to users aged 28 and under in the UK.' It added that the dating app'claimed that by including 29-year-olds in our analysis of the relationship between price with age and sexual orientation, "the results would be skewed to make it appear that LGBTQAI members paid more based upon orientation, when in fact, it was based upon age".' Which? said that in light of the new information, it has'no evidence that sexual orientation impacts pricing for young Tinder users'. Tinder had previously said it was'categorically untrue' that its pricing structure discriminates by sexual preference.
Tinder users have known for a while that the price you pay for the dating app's premium service, Tinder Plus, might not be the same amount the people you're swiping are shelling out. Tinder has already settled an age discrimination lawsuit in California, which saw users over 29 in the state -- who, like all U.S. users, had been paying double what younger people were for the subscription -- eligible for part of a settlement totalling $23 million. Now the Australian consumer organisation Choice has filed an official complaint with the national consumer commission, the ACCC, after conducting a mystery-shopper survey that found prices for a one-month subscription to Tinder Plus ranged from AUD$6.99 to more than AUD$34, with no transparency upfront about the variation. Tinder Plus is the lowest tier of Tinder's premium subscription options, offering users extra features like unlimited swipes, the ability to undo left-swipes, and Super Likes and Boosts to help get your profile more attention. There's also Tinder Gold, which includes all the above as well as the ability to see who's already swiped right on you and Top Picks, and the new Platinum tier, which includes the ability to message people you haven't actually matched with yet.
Dating app Tinder will roll out new safety features that alerts LGBTQ users when they're using its service in a country with discriminatory laws. The new feature keys in on 70 different countries chosen with help from the the International Lesbian, Gay, Bisexual, Trans and Intersex Association and is effective today. Countries under the feature's umbrella include Iran, Saudi Arabia, Sudan, United Arab Emirates, and more. 'We're rolling out a Traveler Alert that will appear when Tinder is opened in one of these locations to ensure that our users are aware of the potential dangers the LGBTQ community faces so that they can take extra caution and do not unknowingly place themselves in danger for simply being themselves,' said the company in a statement. Tinder says the feature works by automatically hiding the user upon entering one of the countries and will appear in the form of an alert within the app.
Match is becoming the first major dating app to provide its premium users with personally-tailored advice through a free human coach. The company announced today that it is beginning to roll out a new service called AskMatch which allows its paid users to chat on the phone with one of the company's dating hired'experts.' According to a report from TechCrunch, Match members can pick their coach's brains on a variety of topics that include how to set up a good dating profile, getting over a break up, or more general advice on dating. In multiple phone interviews, Match CEO, Hesam Hosseini said that the service will help to push the online dating platform, which has been in existence since 1995, into the future. 'Match's mission has always been around relationships and bringing people together.