User generated content is extremely valuable for mining market intelligence because it is unsolicited. We study the problem of analyzing users' sentiment and opinion in their blog, message board, etc. posts with respect to topics expressed as a search query. In the scenario we consider the matches of the search query terms are expanded through coreference and meronymy to produce a set of mentions. The mentions are contextually evaluated for sentiment and their scores are aggregated (using a data structure we introduce call the sentiment propagation graph) to produce an aggregate score for the input entity. An extremely crucial part in the contextual evaluation of individual mentions is finding which sentiment expressions are semantically related to (target) which mentions --- this is the focus of our paper. We present an approach where potential target mentions for a sentiment expression are ranked using supervised machine learning (Support Vector Machines) where the main features are the syntactic configurations (typed dependency paths) connecting the sentiment expression and the mention. We have created a large English corpus of product discussions blogs annotated with semantic types of mentions, coreference, meronymy and sentiment targets. The corpus proves that coreference and meronymy are not marginal phenomena but are really central to determining the overall sentiment for the top-level entity. We evaluate a number of techniques for sentiment targeting and present results which we believe push the current state-of-the-art.
Detecting and aggregating sentiments toward people, organizations, and events expressed in unstructured social media have become critical text mining operations. Early systems detected sentiments over whole passages, whereas more recently, target-specific sentiments have been of greater interest. In this paper, we present MTTDSC, a multi-task target-dependent sentiment classification system that is informed by feature representation learnt for the related auxiliary task of passage-level sentiment classification. The auxiliary task uses a gated recurrent unit (GRU) and pools GRU states, followed by an auxiliary fully-connected layer that outputs passage-level predictions. In the main task, these GRUs contribute auxiliary per-token representations over and above word embeddings. The main task has its own, separate GRUs. The auxiliary and main GRUs send their states to a different fully connected layer, trained for the main task. Extensive experiments using two auxiliary datasets and three benchmark datasets (of which one is new, introduced by us) for the main task demonstrate that MTTDSC outperforms state-of-the-art baselines. Using word-level sensitivity analysis, we present anecdotal evidence that prior systems can make incorrect target-specific predictions because they miss sentiments expressed by words independent of target.
Political discourse in the United States is getting increasingly polarized. This polarization frequently causes different communities to react very differently to the same news events. Political blogs as a form of social media provide an unique insight into this phenomenon. We present a multitarget, semisupervised latent variable model, MCR-LDA to model this process by analyzing political blogs posts and their comment sections from different political communities jointly to predict the degree of polarization that news topics cause. Inspecting the model after inference reveals topics and the degree to which it triggers polarization. In this approach, community responses to news topics are observed using sentiment polarity and comment volume which serves as a proxy for the level of interest in the topic. In this context, we also present computational methods to assign sentiment polarity to the comments which serve as targets for latent variable models that predict the polarity based on the topics in the blog content. Our results show that the joint modeling of communities with different political beliefs using MCR-LDA does not sacrifice accuracy in sentiment polarity prediction when compared to approaches that are tailored to specific communities and additionally provides a view of the polarization in responses from the different communities.
Causality has been recently introduced in databases, to model, characterize and possibly compute causes for query results (answers). Connections between query-answer causality, consistency-based diagnosis, database repairs (wrt. integrity constraint violations), abductive diagnosis and the view-update problem have been established. In this work we further investigate connections between query-answer causality and abductive diagnosis and the view-update problem. In this context, we also define and investigate the notion of query-answer causality in the presence of integrity constraints.
Text clustering is a widely used techniques to automatically draw out patterns from a set of documents. This notion can be extended to customer segmentation in the digital marketing field. As one of its main core is to understand what drives visitors to come, leave and behave on site. One simple way to do this is by reviewing words that they used to arrive on site and what words they used ( what things they searched) once they're on your site. Another usage of text clustering is for document organization or indexing (tagging).