Chinese smartphone firm Huawei has unveiled two new camera-led phones which aim to put the photographic power of a top-end camera in your pocket. The new P9 handset is fitted with a dual-lens camera, which the firm said will enable users to capture stunning images, whether in colour or black and white. Partnering with German camera firm Leica, the new phones feature high-end lenses and components to provide the'best smartphone photography experience' available, according to the firm's marketing material. Huawei has unveiled two new camera-led smartphones which aim to put the photographic power of a top end camera in your pocket. 'Huawei is excited to give P9 users the best smartphone photography experience by leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years,' said Richard Yu, boss of Huawei Consumer Business Group.
Huawei took the wraps of its flagship phone, the P10, at the recently concluded Mobile World Congress and impressed many consumers with the handset's camera technology. Today, the device received its DxOMark Test result, so it's now easier to compare it with Google Pixel, which previously received the highest rating of the industry standard for camera and lens image quality measurements and ratings. The Huawei P10 sports a dual-sensor Leica back camera with a 20-megapixel RGB sensor and a 12-megapixel monochrome sensor. It has an aperture of f/2.2 and has many standard flagship phone camera features like laser autofocus and optical image stabilization. It also has HDR, phase detection, touch focus and dual-LED (dual tone) flash.
Huawei is in a tough position. The company is coming out of China with no strong presence in the U.S. market, and yet it prices its phones similarly to top competitors from Samsung and Apple. To beat the best, Huawei needs to be better than the best, and by a sizable margin. With each new phone, Huawei is a bit closer to that goal, but it never quite reached it. Enter the Huawei Mate 9.
Huawei has unveiled an Android smartphone that uses dual-camera technology to let owners refocus photos after they have been taken. The feature is the result of a collaboration between the Chinese tech firm and German camera-maker Leica. It means the P9 can create shallow depth-of-field shots more commonly associated with larger lenses. Analysts say the innovation could help Huawei promote itself as a premium brand and expand its market share. The Shenzhen-based company shipped more than 106 million handsets in 2015, representing 44.3% growth on the previous year, according to the research firm IDC.
The smartphone industry dismissed Huawei Technologies for years as just another low-price handset maker in China, churning out cheap plastic products to be rebranded and sold by operators under a different name. That all changed about three years ago, when Huawei decided it could do everything by itself. And the company has had huge success. While most of the rest of the industry was struggling last year, the firm grew its sales by 73 percent, cementing its position as the world's third-biggest smartphone maker behind Apple and Samsung Electronics -- all without any significant presence in North America aside from the Nexus 6P, which it launched in association with the Google unit of Alphabet last year. Huawei has also stated its bold ambition to overtake both its rivals in coming years, and after years of attempting to challenge the Apple iPhone and the Samsung Galaxy S range, it may have the smartphone to do it: the Huawei P9.