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Apple wants you to 'follow' podcasts rather than subscribe

Engadget

If you notice a change of language the next time you add a series in Apple Podcasts, you won't be alone. Podnews and 9to5Mac report that Apple is changing the option to "subscribe" to a podcast to "follow" as of iOS 14.5 and its iPadOS counterpart While Apple hasn't explained the change (we've asked Apple for comment), it's likely a simple matter of perception. "Subscribe" implies that you're paying a recurring cost, and that might put off new listeners who might not realize most podcasts are free. Nearly half of people who don't listen to podcasts think it will cost money, Edison Research's Tom Webster found. Apple isn't first to use "follow" language.


The Engadget Podcast Ep 42: Everything Apple

Engadget

Unless you've been living under a rock, you know that Apple held a keynote at its glass-empaneled new "spaceship" campus this week, during which it announced a boatload of stuff. So much stuff, in fact, that my colleague Chris Velazco and I devoted an entire episode of the Engadget Podcast to it. Join us as we talk about the new iPhones (all three of them), plus the Apple TV 4K and LTE-enabled Apple Watch Series 3. Dana is executive editor of Engadget, where she runs a growing team of reporters and reviewers. She got her start in tech journalism a decade ago as a writer for Laptop Mag and the AP before arriving at Engadget in 2011. She appears weekly on ABC Radio and has also been a guest on Bloomberg TV, CNN, CNBC, Marketplace, NPR and Fox Business, among other outlets.


The Economist asks by The Economist on Apple Podcasts

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We are unable to find iTunes on your computer. To download and subscribe to The Economist asks by The Economist, get iTunes now.


Marketing at the Speed of Digital

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Looking to drive results for your business? Click here to learn more. You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed)(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.


Podcast

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This is a series of unhurried conversations with thinkers, founders, and scientists.. You can subscribe to the podcast within any podcast app. Simply use your app's search function (type in "After On") to find & subscribe. Or, to subscribe via your computer click here, then click the blue "View on iTunes" button (left side of the page under the After On image), then click "Subscribe" (similar location) in the iTunes window. Or simply follow the feed http://afteron.libsyn.com/rss