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42 Digital Marketing Trends You Can't Ignore in 2020


This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn't they be? After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. "Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses ...

47 Experts on the Top SEO Trends That Will Matter in 2018


Want to up your SEO game and be more successful in 2018? Good! You've come to the right place. Below, you'll find tips from some of the top SEO professionals. They will tell you just about everything you need to know to succeed in 2018. However, before we get to our main event, I must note that after our 2017 edition of SEO trends launched last year on Search Engine Journal, we heard a couple of complaints about how long it was. Well, you'll be happy to know that this year's SEO trends post is a mere 13,014 words, down from 13,839 last year. As an added bonus, this year we've added this helpful TL;DR section for those of you with extremely short-attention spans who care not about context or details but simply want to know what the most important SEO trends tricks will be in 2018. So go focus on all those things and I'm sure you'll be just fine. For those of you who plan to read on, we've got some amazing insights in store for you about why all these things (and many others) will ...

What is the impact of AI on SEO in 2020 - Signity Solutions


From simple website optimization for the desktop to the complex and ever-evolving process of enhancing the content, Search Engine Optimization has gone through various changes over the last decade. While some aspects have never changed, such as keywords and meta tags optimizations and link building, SEO evolved a little more when it came to mobile optimization, user experience, and social media marketing. But a big change as notices when Google introduced RankBrain in 2016. RankBrain used a machine-learning algorithm to identify the patterns and the bucket data, and the process resulted in revealing a new system that analyzes a new Google search. Since then, SEO has been changing a lot with Artificial Intelligence and Machine Learning algorithms making tremendous betterment in improving the relevance of content for the searcher. And in the coming 2020, AI is very likely to impact the future of SEO through videos, images, voice search, and pre-trained models. Let's hear a little more about it from the experts – With the inevitable advancement of AI, it has become a necessity for every marketer to reform their marketing strategy to include AI. On top of that, AI tools will also help improve keyword research methods for better content strategy, stronger analytics and reporting system for SEO teams, and smarter personalization. Early adopters will surely reap the benefits of AI. Next, we have Dawn Anderso, Managing Director at Bertey – International SEO & digital strategy consultant, speaker, trainer, and lecturer. The impact of AI on SEO in 2020 is not anywhere near as much as you think.

Artificial Intelligence SEO : Ways AI Will Affect SEO in 2020


Artificial Intelligence is the buzzing word in digital marketing headlines forever. The impact of Artificial Intelligence is the only source for marketers that affects digital marketing activities. The transformation of digital marketing is due to advanced technologies bringing the business resolution. Search engine optimization is the only task for businesses to find their potential audience traffic to their company websites. Now the Artificial Intelligence SEO is the targeted marketing strategy for the companies.

SEO Predictions for 2018 From 48 SEO Experts - Shane Barker


The SEO landscape is constantly evolving, and marketers have to adapt to this evolution. Major Google updates have rendered manipulative SEO practices somewhat obsolete. But there is still a lot that marketers have to do to ensure that their websites are highly visible in relevant searches. This makes it crucial that you keep yourself updated on the latest changes and the future predictions in regards to SEO. And what better way to get your predictions and advice than from the top experts in search engine optimization. We are going to see more "knowledge-based trust" and the Google knowledge vault returning from Google, and the Semantic Web is going to make featured snippets and structured snippets more compelling and interesting to people doing marketing on the Web. People are going to be advertising in knowledge graphs, where entities actions are going to be the focus of their campaigns. "I am an entity," is going to be a goal for many more on the Web, because it will matter even more. My main prediction for 2018 is that traditional SEO real estate, like ranking 1-10, will continue to shrink. Increasingly, you will be fighting for Featured Snippets and Featured Videos. If you do not put a strategy in place to rank for featured snippets, you are going to be at a big disadvantage. Featured snippets, answer boxes and other SERP features are at a tipping point. Visitors now expect to see the answer right there in the search results. So we should expect that clickthrough rates will decline in general.