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3 Ways to Use Facebook Ads to Promote Your Products

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Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with? In this article, you'll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook. If you've already installed the Facebook pixel on your website and have more than a few thousand visitors each month, start with a website remarketing campaign. This is an "easy win" campaign because you're targeting the highest quality of the three audience temperatures: hot audiences of website traffic using Facebook's Website Custom Audience feature.


How to Set Up an Effective Facebook Ad Campaign

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Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you'll discover how to create an effective Facebook advertising campaign. Before you spend another penny on Facebook advertising, you need to have a plan of action. Otherwise, you'll be flying blind with no clear idea of where you want to go.


How to Create Profitable Facebook Targeting Audiences

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Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences. Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.


How to Set Up a Facebook Ad Funnel for eCommerce Products

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Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? In this article, you'll find a step-by-step guide for creating a complete Facebook ad funnel that works. Before diving into how to set up a funnel that brings in sales, make sure your eCommerce site is integrated with Facebook. First, ensure the Facebook pixel is installed on your website. This will allow you to generate your most valuable audiences, optimize campaigns for conversions, and gather analytics from website visitors. Additionally, set up your product catalog with Facebook so you can leverage dynamic product ads for bottom-of-funnel campaigns.


Facebook Lookalike Audience Changes: What Marketers Need to Know

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Do you use Facebook lookalike audiences? Are you aware of Facebook's recent changes to lookalike audiences? In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.