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Why this artist taught herself how to build augmented reality creations

Mashable

It's easy to tell by the Ghostface Chillah plush in her bedroom, the pair of Spectacles in her bag, and the fact that her current Twitter profile picture is a Snapcode.


Snapchat to launch augmented reality art platform tomorrow

@machinelearnbot

Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. Similar tech powers its World Lens, like the dancing hot dog that got more than 1.5 billion views on Snapchat, plus its new Sponsored World Lens ads.


Augmented reality Snapchat ads now link to a product's URL

Daily Mail - Science & tech

Augmented reality ads could soon become a regular part of your social media experience, thanks to a new Snapchat feature. Advertisers will for the first time be able to give users more information about the lenses and filters they play with directly from the app. Fans could use the function try out a new brand of makeup or put on a pair of sunglasses, before clicking on a Context Card telling them more about the product. Augmented reality ads could soon become a regular part of your social media experience, thanks to a new Snapchat feature. Advertisers will for the first time be able to give Snapchat users more information about the lenses and filters they play with directly from the app.



Apple is reportedly testing a set of augmented reality glasses

Engadget

According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes. If the Apple shades do become a reality, Bloomberg's sources say they will connect wirelessly to an iPhone and will display information, images and other data directly in the user's field of view. At the earliest, a product like this could be announced sometime in 2018 at the earliest, but Apple is notoriously secretive with its product development, which could change course at any moment. What we do know, however, is that Tim Cook has been infatuated with augmented reality, and even more so after Pokémon Go became a widespread hit.