Snap is supposed to announce a new feature for the Snapchat app later today, but it looks like the surprise has already been spoiled. Snapchat will soon have an AR feature that allows users to view Jeff Koons' balloon art in specific locations. The link is counting down to 3PM EST, Tuesday. When TechCrunch asked Snapchat about the new webpage, a spokesperson told them that the company would "share more soon." Unfortunately for Snapchat, users quickly figured out a way to trick the webpage into showing what the surprise is about.
According to Apple insiders, Cupertino's next foray into the quickly expanding wearables market will be digital, augmented reality glasses. As Bloomberg reports, Apple has discussed a potential competitor to Snapchat's Spectacles and Google's Project Aura with its hardware suppliers and even ordered "small quantities of near-eye displays" for testing purposes. If the Apple shades do become a reality, Bloomberg's sources say they will connect wirelessly to an iPhone and will display information, images and other data directly in the user's field of view. At the earliest, a product like this could be announced sometime in 2018 at the earliest, but Apple is notoriously secretive with its product development, which could change course at any moment. What we do know, however, is that Tim Cook has been infatuated with augmented reality, and even more so after Pokémon Go became a widespread hit.