Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages penalized or totally removed from search results. SEO is now about providing value for your visitors. And it usually begins with On-Page Optimization. If you want to rank high on search engines today, everything you do from email marketing to social networking to copywriting must be to provide value for your visitors.
Some can create engaging content. Others can create SEO-friendly content. For true digital success, all content – from service pages to blog posts to guests pieces on third-party publications – must engage and appeal to search engines. When engagement and SEO are aligned, both build upon each other's mission. For this alignment to flourish, technical SEO is crucial. But the most energy is absorbed by the copywriters.
Some combinations make it harder for the user to read your posts. The best combination for legibility is usually black text on white or light gray background. However, you can use different combinations to express different things. We recommend that the paragraphs are 11-12 pixels in size. Also, keep a hierarchical structure in your headings. H1 should be the biggest, H2 smaller and so on.
One of the biggest mistakes made by business owners and native digital marketers is being too focused on vanity keywords and search volume as the indicator of SEO success. This article will focus on user intent, often referred to as "searcher intent", as the most valuable point of focus for SEO success, in any SEO campaign. Let's start off by explaining what searcher intent actually is… Searcher intent (also known as "user intent") is the motive a person has for carrying out a query through a search engine. Understanding and optimising for your customers' intent is critical for SEO. How we search for answers has evolved and changed over the years. And with that change, search engine algorithms have been adjusted to return the most relevant results. In the beginning, search engines returned results based on a pretty simplistic formula: They would look at basic factors such as the density of keywords matching the query and some more elusive factors like PageRank. SEO professionals and spammers took advantage of this with keyword stuffing, hiding text techniques and buying links. The era of black hat SEO, unfortunately, blossomed. It was, and will always be, in Google's best interest to become better at answering queries. SEO success used to be built on gaming search engines, but now SEO is about optimising for what the user is trying to accomplish.