I think it's fair to say few people liked Fitbit's Ionic smartwatch released last fall. It was expensive at $300 and its retro-looking design was a tad too boxy for many (especially women). All of Fitbit's well-known tracking features were present, but Fitbit OS left a lot to be desired. The Apple Watch was simply the better buy. Apple's wearable is already way ahead of the competition and it's the best choice if you want myriad fitness-tracking and smartwatch features.
TL;DR review: Fitbit's new Versa is a cheaper, more comfortable, fitness-focused smartwatch than its model for athletes, the Ionic, but it still can't compare to the Apple Watch. I think it's fair to say few people liked Fitbit's Ionic smartwatch released last fall. It was expensive at $350 (it now costs $300) and its retro-looking design was a tad too boxy for many (especially women). All of Fitbit's well-known tracking features were present, but Fitbit OS left a lot to be desired. The Apple Watch was simply the better buy.
Fitbit has taken the wraps off the newest members of its fitness-tracking family, and the new devices, called Versa and Ace, represent something of a new direction for the company. They're fitness trackers at heart, of course, but the core audience isn't dedicated athletes. Fitbit surely counts plenty of casual wearers among its 25 million active users, but most of the company's trackers are targeted at people who follow an athletic regimen. Versa and Ace are different. But while the Versa and Ace might look like cheaper versions of Ionic and Alta HR, respectively, the appeal here isn't just their lower prices.
If the Ionic smartwatch is the best Fitbit can do, the company might be doomed, and the Apple Watch has nothing to worry about. As sensors shrank and gadgets became lifestyle choices, Fitbit's propelled itself to the top of the wearables heap with ever-improving fitness trackers and bands. It was all going so well... until smartwatches like the Apple Watch and Android Wear watches arrived, promising not just a more connected life with your smartphone, but also many of the Fitbit's own fitness-tracking features. With the threat of multi-functional smartwatches looming overhead, Fitbit really had no choice but to counterpunch with its own smartwatch. However, while the Ionic is great as a fitness wearable, it's simply not a good enough smartwatch to justify its $300 price tag.
As nice as it is to see smartwatches like the Apple Watch, Fitbit Versa, and upcoming Samsung Galaxy Watch push health and fitness features as core to ownership, it turns out many people still prefer a simpler and cheaper fitness tracker. Its newest fitness tracker is the Charge 3 and it improves on the Charge 2 in every way. Band options include: silicone, heather, and Horween leather. At first glance, the Charge 3 looks similar to the Charge 2, but Fitbit's tweaked the design so that it's more gender neutral, fashionable, and comfier. In addition to the sporty bands, some of which now have perforations so that they're more breathable, there's a variety of woven heathered ($35) and Horween leather bands ($50).