The company also said Humana has selected Fitbit Care as its coaching platform. The effort is a big move into recurring revenue and using Fitbit's data to become more of a software provider. For now though, Fitbit's primary business rests on device sales and the popularity of smartwatches like the Versa. Fitbit Care takes Fitbit's data and the tools from the Twine Health acquisition. Fitbit is still a large wearable and fitness player, but Apple and its Apple Watch is increasingly focused on healthcare outcomes.
The days of Fitbit being a simple step tracker are long gone. Fitbit's smartwatches, chiefly the Sense and Versa, are able to run lots of apps. Yes, lots of these apps are aimed at fitness, but others are simply useful for everyday life. You can download apps to do everything from buy coffee to check-in at the gym. And, by the way, if you need help downloading apps to your device, the process of getting apps onto your Fitbit is pretty easy.
When Fitbit launched its first "real" smartwatch, the Ionic, last fall, its target customer was clear. Between the many sensors, Fitbit Coach software, and (literally) edgy design, you could tell the Ionic was made for athletes -- or at least those who consider themselves to be one. There are plenty of people who want to get in better shape, but aren't so serious about it. One might even think they're Fitbit's primary demographic. Well, rest easy, Jane and Joe Average -- Fitbit has you covered with the Versa, a smartwatch meant for everyone.
In 2020, Fitbit released the Fitbit Sense with the world's first electrodermal activity (EDA) sensor on a smartwatch. The new Fitbit Charge 5 is Fitbit's first tracker to include this EDA sensor to help measure your body's response to stress. Wearables collect an amazing amount of data and while the trends and results are interesting to view, it's not always clear what to do with the data or how to modify our behaviors to improve our overall health and wellness. Soon Fitbit Premium members with a Fitbit Sense, Versa 3, Versa 2, Charge 5, Luxe, or Inspire 2 will have access to Daily Readiness. This score will help guide you on whether or not your body is ready for a workout and how much activity is recommended.
Despite being the company's first effort to expand beyond fitness tracking, Fitbit's Ionic smartwatch always felt like it was meant for the gym and little else. Now Fitbit wants to prove that it's serious about broadening its reach with its upcoming Versa smartwatch, featuring an an all-new look that feels more like a high-end timepiece than a sports watch. The Fitbit Versa is available for preorder now and launches in April for $199.95, The company is also releasing a $229.95 Versa Special Edition that includes support for Fitbit Pay, its mobile payment service.