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How Artificial Intelligence Is Transforming Hotel Experience

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Over the last couple years, multiple changes within the technology space (most notably – artificial intelligence in hospitality) have brought forward a paradigm shift and disrupted a myriad of industries, leaving some players behind while simultaneously adding more value for the end users. The adoption of new emerging technologies has gone on to become quite the trend after receiving inspiration from successful use cases. In case of hotels, the real boost of artificial intelligence in hospitality sprung from the fact that it has the power to impact and transform the industry completely. Given the rising need for smart automation of existing processes, AI has entered the traditional hospitality landscape with a promise to enhance hotel reputation, drive revenue and take customer experience to the next level. Like many industrial systems, the world of hotels revolves around a handful of solutions all driven by intelligent chatbots and voice-enabled services.


Dropping the Desk from the Hotel Front Desk Larry Mogelonsky – Hospitality Net

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But therein lies a problem with overtly embracing technology to the point where we forget the core principles of hospitality. Great hotels are always more than just a place for a comfortable bed. A hallmark of true hospitality is service with a smile. If we eliminate the front desk altogether, we are losing a key point of contact between guests and our teams. The contemporary process of mobile check-in succinctly demonstrates this point and its potentially harmful outcomes.


Dropping the Desk from the Hotel Front Desk Larry Mogelonsky – Hospitality Net

#artificialintelligence

But therein lies a problem with overtly embracing technology to the point where we forget the core principles of hospitality. Great hotels are always more than just a place for a comfortable bed. A hallmark of true hospitality is service with a smile. If we eliminate the front desk altogether, we are losing a key point of contact between guests and our teams. The contemporary process of mobile check-in succinctly demonstrates this point and its potentially harmful outcomes.


5 compelling reasons why you should make guest experience your hotel's niche By Divya Bhat – Hospitality Net

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And I can guarantee you that those who know me well, will nod wildly- for different reasons. Some of them will agree because they've seen me fight for my right as a customer, one too many times. And the rest, because they've spent countless hours listening to me talk about how important it is to be customer-obsessed, in this day and age! Bottomline is- I am passionately and unapologetically committed to this revolution called guest experience management. And as a hotelier, you should be too.


How cutting-edge hotels use artificial intelligence for a great guest experience

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Businesses across the globe have realized how important it is to include contemporary digital technology to drive constant growth and revenue. The last decade has seen incredible innovations and breakthroughs in the landscape of digital solutions. One of such compelling technologies is Artificial Intelligence (AI). Often misconceived as simply a replacement for human power, the concept of AI as a technological aid is more pervasive. For the hospitality industry, it has created greater trust and efficiency, showing the promise of transforming operations, customer service, and facilities through AI-powered robotics.