In 2019, smart speaker ownership in the U.S. surpassed 76 million, according to CIRP (Consumer Intelligence Research Partners), up from 66 million at the end of 2018. As voice-assistant technologies continue to advance in smartphones, smart speakers, and in vehicles, more consumers and businesses are exploring the benefits of using this technology to make tasks simpler. Tech giants like Amazon, Apple, Google, and Microsoft are all chomping at the bit, hoping customers will turn to their voice assistants for increasingly complex tasks. CIRP's research suggests Amazon is the current leader in smart speakers, with about 70% of the installed base being Amazon Echo devices, 25% being made up of Google Home devices, and 5% being made up of Apple HomePods. This remains relatively unchanged from the firm's previous year's research, with the exception of slight percentage growth from both Google and Apple in 2019 compared to 2018.
The announced collaboration between Apple, Amazon, Google and the Zigbee Alliance around establishing new internet protocol (IP) based smart home standards was far-and-away the top-cited story with a weighted average 15% ahead of the second-place story and 34% ahead of the average. The performance of the smart home collaboration could be benefitting from the recency effect, but we see the second story was from September, the third from July, the fourth from January, and the fifth from March. So, the readers of Voicebot have spread their top 5 stories broadly throughout the year. Amazon and Google related stories dominated the list with eight of the top 10 referring directly to one of the two companies or specific to smart speakers. The exceptions were the third top story which was focused on startup funding in the voice industry and the ninth that was about voice assistants in general.
This post originally appeared on the PullString blog. Unless you've been living under a rock for the last twelve months, you've heard about voice assistants. They go by the name of Alexa, Google Assistant or Siri and can give you information about your commute or the weather, turn lights on and off, book flights, and order groceries. A line of questioning we hear a lot from CMOs in North America and Europe is: should they even care about this latest technology trend, does voice deserve its own strategy, does it warrant attention at their level of the organization? We believe there are four strategic reasons why every CMO should start thinking about what voice assistant customer engagement means for their digital transformation strategy.
Orbita, Inc., provider of healthcare's most powerful conversational AI platform, today announced the release of the Voice Assistant Consumer Adoption Report for Healthcare 2019. To develop this report, Orbita sponsored independent research by Voicebot.ai, Based on a survey of 1,004 U.S. adults, the report includes these key highlights: The 40-page report includes 20 charts, ten case studies highlighting today's real-world voice-powered healthcare solutions, and 35 pages of analysis. It is available at no cost for download at voicebot.ai. "This report is the first comprehensive analysis that considers how consumers are using voice assistants today for healthcare-related needs, explores features they'd like to see in the future, and highlights how provider and technology organizations have responded to the opportunity thus far," said Orbita President Nathan Treloar.
Data from Strategy Analytics show that smart speaker shipments in the Nordic countries of Denmark, Norway, and Sweden reached 900,000 in 2019. That figure is up sharply from shipments of only about 200,000 in 2018. These figures indicate impressive growth and smart speaker interest in countries that collectively claim only about 20 million in population. Strategy Analytics estimates the household installed base for smart speakers these Nordic countries is about 6%. Finland and Iceland were not included in the analysis since none of the leading smart speaker makers have offerings with language localization for these countries.