This post originally appeared on the PullString blog. Unless you've been living under a rock for the last twelve months, you've heard about voice assistants. They go by the name of Alexa, Google Assistant or Siri and can give you information about your commute or the weather, turn lights on and off, book flights, and order groceries. A line of questioning we hear a lot from CMOs in North America and Europe is: should they even care about this latest technology trend, does voice deserve its own strategy, does it warrant attention at their level of the organization? We believe there are four strategic reasons why every CMO should start thinking about what voice assistant customer engagement means for their digital transformation strategy.
Chatterbox is a build-it-yourself, program-it-yourself smart speaker that teaches kids how to program a voice-based AI system. The company is able to ensure complete privacy because it is using Mycroft, an open-source voice assistant that is not always listening, not collecting any data, and not advertising. In addition, the product is fully compliant with the Children's Online Privacy Protection Act (COPPA), which is what the Federal Trade Commission uses to regulate governing online services directed at children under 13 years of age. The company announced recently that it would be launching a Kickstarter campaign on April 30th, and will ship to consumers in schools in December 2019, with a suggested retail price of $179. We've honed in on privacy, safety, and accessibility because our mission is to provide the healthiest and safest alternative computing platform for children.
Amazon has a new version of Alexa for hotels. Voice assistants such as Apple's (NASDAQ: AAPL) Siri, Alphabet's (NASDAQ: GOOG)(NASDAQ: GOOGL) Google Assistant and Amazon's (NASDAQ: AMZN) Alexa have integrated themselves into our digital lives. Almost half of American adults used voice assistants last year, according to Pew Research. Earlier this year, PwC reported that U.S. internet users who spoke to their devices interacted with smartphones most frequently. However, users are also talking to their tablets, PCs and smart speakers.
This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers hours before appearing on Business Insider. To be the first to know, please click here. Google Assistant actions are similar to Amazon Alexa skills. That's because the more voice apps out there, the more useful -- and appealing -- the voice platform is for consumers. The new features will be key in bolstering user engagement and retention for Google Actions, which are two sore spots for voice app developers.