It does appear that digital marketing today will mostly follow the trends and patterns that have been growing over the past few years. This means that SEO will still be evolving as search engines continue to expand and account for social media, video marketing, and the like. What follows is an A.I prediction along with digital marketing possibilities that will help to dominate and make it a continuation in the gradual change in emphasis for small and large online companies. The first prediction is an easy one, a greater emphasis by online businesses when it comes to inbound and outbound marketing techniques. The differences however, will be in the tactics they use to get more customers.
As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it's important to revamp your strategy and account for current trends, strategies, and technologies to maximize your efforts. Search engines are now favoring clusters of content that surround a particular topic, as opposed to keywords. If you want to stay at the top of the search rankings, you need to develop these content clusters that link to one another. To do this effectively, you need a broad topic outline that covers the most pertinent subcategories.
Just like in other aspects of human life, Artificial Intelligence is influencing social media marketing in many ways. So great is the significance of AI in this sector that some of the world's largest brands are implementing it. Companies such as KLM Royal Dutch Airlines have run great AI-based social web marketing strategies. Due to the increasing demand for social network marketing that utilizes Intelligent Systems, many firms have stepped up to offer this service. Presently, there are companies that help businesses to scale up by engaging their target audience on social platforms.
New Roles "Brands that are leveraging data science today are largely forced to do the heavy lifting themselves. That will change in 2018 - we'll have tools that won't just manage analysis; they'll also prescriptively recommend and execute the best course of action based on a marketer's desired outcome. Not only will the technology actually deliver on those promises, it will also be broadly accessible to all growth-oriented ecommerce brands. Roles that are nearly entirely dedicated to operating software, for example, will start to be phased out - both in house and across the broader services industry. Marketers will be forced into - or more accurately, will finally be able to experience - roles that are increasingly strategic, creative, and above everything else: customer experience oriented."
There is no question that 2017 was an incredible year for marketing. What's even better than a banner year is fresh optimism for the next. Predictions and trends for 2018 present even more opportunities for marketers that can see the signal amongst the noise. As we continue to grow, I've been rese...