It does appear that digital marketing today will mostly follow the trends and patterns that have been growing over the past few years. This means that SEO will still be evolving as search engines continue to expand and account for social media, video marketing, and the like. What follows is an A.I prediction along with digital marketing possibilities that will help to dominate and make it a continuation in the gradual change in emphasis for small and large online companies. The first prediction is an easy one, a greater emphasis by online businesses when it comes to inbound and outbound marketing techniques. The differences however, will be in the tactics they use to get more customers.
"Artificial intelligence is only as smart as the data it is receiving, which means that the biggest gains you can make in quality will come from improving data input," explains Vijay Chittoor, a thought leader in marketing A.I. It is important to look at it this way, because powerful data sets will create powerful A.I. Today, the cutting edge of marketing technology is audience-of-one targeting, where you launch marketing campaigns using A.I. in the driver seat in marketing, you are able to remove marketers from the role of button pushing," Chittoor explains.
There's no denying that artificial intelligence (AI) is rapidly moving from fiction to reality. In marketing especially, interest in AI has intensified as marketers have realized the potential that intelligently harnessing the ever-growing streams of customer data has on transforming customer experiences. AI has become increasingly important not only to marketers but to organizations as a whole in order to stay ahead in today's dynamic market landscape. According to a recent MIT global survey (via MarTech Series) of 600 executives, 9 out of 10 companies already use AI to improve their customer journeys. More importantly, studies show that three-quarters of businesses improve revenue with AI-driven marketing.
"The future is much like the present, only longer," said baseball pitcher Dan Quisenberry. Here are some predictions for the future of marketing in the year 2019 and beyond from some thought leaders I polled, plus a few of my own prognostications. Here are predictions from digital growth marketing expert and speaker Lisa Apolinski, owner of 3DogWrite, who I met this year when she asked me to help edit her upcoming manuscript. Let's face it, you don't need psychic powers to know that marketing will become more digital. That means more live streaming, more personalized video messaging, and more curated content with enhanced relevance to micro niches.
The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did in the past five decades. Digital marketing strategies can give an edge to businesses, in particular, startups, who would do well to leverage this approach to catapult themselves to a higher level. In hindsight, it becomes quintessential to choose the most suitable strategies for the latter because of their apparent lack of resources and marketing expertise. We give you a heads-up on some of the most favorable strategies.