TEL-AVIV, Israel–(BUSINESS WIRE)–accessiBe has recently launched a pioneering web accessibility tool powered by artificial intelligence (AI). The solution simplifies the way companies and site owners can make their content accessible to users with disabilities by using AI to automatically apply accessibility standards to their websites. The AI solution scans and analyzes the website and, within 48 hours, applies the necessary modifications so that the site transmits compliant and accessible content to the end users. The AI also re-scans for new and revised content daily which benefits sites that feature dynamic or fast-changing content. After two years of development, accessiBe was eventually launched in 2018 in Israel where it went through successful pilot efforts.
Over the past few years, the buzz about how artificial intelligence (AI) will impact the future of marketing has reached a fever pitch. But what will AI's role in marketing look like, and how can marketers start to prepare now for the future? AI is part of a larger wave of digital transformation that's impacting businesses and consumers around the globe. This transformation can be characterized in three ways. Firstly, technological interactions are becoming multi-device, multi-sensory experiences, with voice and facial recognition-based interactions.
Marketers always strive hard to boost website traffic. A significant metric which quantifies the performance of websites is the bounce rate, indicating the percentage of users who leave without delving any further than the initial page. In this context, it is important to understand web accessibility. The Americans with Disabilities Act (ADA) became law in 1990. It prohibits discrimination against people with disabilities and provides equal opportunities for accessing the web to all users.
The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.