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Inbound Marketing Definition: what is it and how to implement it? Growth Hackers

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Inbound Marketing Definition: the basics If you are here, it probably means that you've heard about inbound marketing and would like to know the inbound marketing definition. So, what is inbound marketing? The goal of inbound marketing is to earn the attention of customers by making your startup or company easy to be found. You want to draw customers to your website or blog by consistently creating interesting content. Inbound marketing is about using marketing channels and tools to bring potential users or customers to you, rather than fighting for their attention.


What Artificial Intelligence Means For Customer Loyalty Marketing

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It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their business. In my circles, executives are asking how AI will impact customer marketing, more specifically data-driven customer marketing. One study found that in 2017, 80% of enterprises had "some form of AI (machine learning, deep learning) in production" and 30% were "planning on expanding their AI investments." The same study found that improving customer experiences motivated 62% of enterprises to invest in AI. Data-driven customer marketing (you might know it as loyalty marketing) is designed to change customer behavior in a positive way for both the brand and the customer.


What Artificial Intelligence Means For Customer Loyalty Marketing

#artificialintelligence

It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their business. In my circles, executives are asking how AI will impact customer marketing, more specifically data-driven customer marketing. One study found that in 2017, 80% of enterprises had "some form of AI (machine learning, deep learning) in production" and 30% were "planning on expanding their AI investments." The same study found that improving customer experiences motivated 62% of enterprises to invest in AI. Data-driven customer marketing (you might know it as loyalty marketing) is designed to change customer behavior in a positive way for both the brand and the customer.


The Value of Marketing Automation to Businesses

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In today's advanced marketing world, you literally cannot do marketing without marketing automation. Marketing automation is the use of software to help you manage your business communication by using tools that automate repetitive tasks. Automating many business components saves you so much time and money, and makes entrepreneurship so much easier. Imagine if you run a business and have to take care of every single task by yourself. With time, the repetitive tasks would get monotonous and you wouldn't feel so motivated anymore.


Why Digital Marketing is Crucial--No Matter the Size of Your Business

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Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing. The digital marketing stream is not reserved for large corporations. Regardless of size, industry or geography, digital is a necessity for growth and business innovation today and beyond.