ViacomCBS announced Tuesday it plans to launch Paramount, which will combine content from CBS, Viacom and the Paramount film studio, on March 4. Paramount will take the place of CBS All Access, which includes live sports and TV shows on CBS channels, programming from channels such as BET and Comedy Central and original programming such as "Star Trek: Discovery." ViacomCBS has yet to share how much the service will cost. CBS All Access is available for $5.99 a month with limited commercials or ad-free at $9.99 a month. "With Paramount, we're excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy," said Bob Bakish, president and CEO of ViacomCBS, when it was announced last September. When the rebranding was announced, ViacomCBS revealed original programming planned for Paramount, including "The Offer," a scripted limited-event series based on the making of "The Godfather," and a true crime docuseries based on the TV show "Criminal Minds."
Paramount will cost $4.99 a month with ads and $9.99 without, the company said Wednesday, adding that the ad-free version would feature additional sports, news and entertainment programming. The streaming service, whose ad-free version will launch in the U.S. on March 4, will include a movie library with over 2,500 titles from the Paramount and Miramax movie studios, Mr. Bakish said Wednesday. Every new Paramount movie would become available on the Paramount platform after appearing in theaters, he added. "In short, if you love movies, Paramount is a streaming service that you can't live without," Mr. Bakish said. ViacomCBS's decision to shorten the theatrical window follows similar moves by rivals including Walt Disney Co., Comcast Corp.'s NBCUniversal and AT&T Inc.'s WarnerMedia that are seeking to balance their lucrative theatrical exhibition businesses with the success of their own video-streaming services, which have become central to their owners' corporate strategies.
The streaming wars have led to a rush in new movie and TV production, and billions of dollars in spending on content. Marketing budgets are rising, too, as media rivals seek to raise consumer awareness of new services in a landscape dominated by Netflix Inc., Amazon.com Inc. and Walt Disney Co. 's rapidly growing Disney . Paramount, named after the famed movie studio owned by ViacomCBS, will launch in the U.S. on March 4. It will be an expanded and rebranded version of the existing CBS All Access streaming service, giving it a jump on services that start from scratch. ViacomCBS aims to make Paramount stand out by promoting its range of content, including live sports, news, movies and TV shows. CMO Today delivers the most important news of the day for media and marketing professionals.
Popular cable brands such as Comedy Central, BET, VH1 and CMT are all headed for YouTube TV this summer in a deal made possible by last year's Viacom-CBS merger. The new company, ViacomCBS, announced Thursday that it secured an expanded distribution deal with Google to bring more news channels, entertainment and sports networks to YouTube TV subscribers. The deal includes CBS channels that were already a part of the YouTube TV family, including CBS broadcast stations, CBS Sports Network, Pop TV, Smithsonian Channel, and The CW. However it's adding access to 14 ViacomCBS channels to the live TV and on-demand membership. "We are thrilled to have reached an expanded agreement with YouTube TV that recognizes the full power of our newly combined portfolio as ViacomCBS," Ray Hopkins, president of US networks distribution at ViacomCBS, said in a press release. MTV, Nickelodeon, Paramount Network and TV Land are among the channels launching on YouTube TV in the coming months.
A legally blind 78-year old man has regained his sight after being the inaugural patient to receive a promising new type of corneal implant, Israel Hayom has reported. Developed by a company called CorNeat, the KPro is the first implant that can be integrated directly into the eye wall to replace scarred or deformed corneas with no donor tissue. Immediately after the surgery, the patient was able to recognize family members and read numbers on an eye chart. The corona is the clear layer that covers and protects the front portion of the eye. It can degenerate or scar for various reasons, including diseases like pseudophakic bullous keratopathy, kerotoconus and trauma.