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Why AI and Automation Are Among the Key Marketing Trends to Watch in 2017 (via Passle)

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Everyone who works in the digital marketing industry must have heard of the rise of marketing automation. With tools like Pardot, segmentation, targeting and positioning your marketing is not a distant dream or a fairytale anymore, it is reality. However, automation is not the only marketing technique that could benefit your business. In the article below, Marketing Tech News highlights the five break-out trends of 2017, including the emergence of AI, the usage of voice search, the modernisation of forms, the marketing opportunity in podcasting and of course, the importance of marketing automation. After you've read this article, the best thing you could do is think through which one of these tools you should include in your strategy and become a part of the evolution of digital marketing.



How to Leverage Content Marketing Automation In 2019

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Your Budget: While many tools are offered for free, most of them are "lite" versions of the paid versions. You may not have the monetary resources available to pay a monthly or annual subscription for one tool--or multiple tools.


Emarsys B2C Marketing Automation

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By implementing Smart Insight, Replacements can now rely on AI-driven data science to create more accurate email campaigns in far less time. This allows the Replacements marketing team to focus their energy on content, strategy, and creative - not on the technology.


Emarsys B2C Marketing Automation

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I think of all the email service providers and marketing automation technologies I've ever used, I have learned the most with Emarsys about different ways to approach the same issues, and, with you guys, that has revolutionized the way I work because I'm able to come up with answers quickly.