Successful patient engagement is a hallmark of success in the world of digital health. Thinking beyond the mobile app or wearable technology itself, Neura, a Silicon Valley-based company that was founded in 2013, has created a software platform that leverages artificial intelligence (AI) to improve patient engagement for better health outcomes. By integrating with Neura's SDK, digital health technologies can dynamically key off of activity and lifestyle factors from the physical world around the user to contextualize the user experience for each individual. Today, Neura's platform is already being used to impact the $300B challenge of medication adherence. Medgadget had a chance to sit down with CEO and Co-Founder Gilad Meiri to learn more about Neura's platform and the company's vision for improving patient engagement.
Neura AI taps myriad sources of data to predict your habits -- information that's incredibly useful to preventive medicine apps. Our smartphones go everywhere we go. To a certain extent, so do our smartwatches, fitness trackers, wireless health monitors, and wallet locators. But for the most part, they don't talk to each other. A Fitbit can't tap health information from a Wi-Fi glucose monitor.
Neura has announced plans to make its personal artificial intelligence (AI) service and ecosystem commercially available after successfully raising $11 million in a Series A funding round. The funding round was led by AXA Strategic Ventures and existing investor Pitango Venture Capital, and was joined by Liberty Israel Venture Fund and Lenovo Group. Speaking to ZDNet, Neura CEO Gilad Meiri said just shy of launching the company three years ago, the company is now ready to make its AI ecosystem commercially available. Neura has developed technology based on data collected from human behaviours, and plans to make the information accessible to help enhance apps and devices through personalisation. "You have Fitbit that looks into steps, and Weather.com that looks at the weather, but no one is circling around a human to create a holistic sense of what's going on.
We profit from it, we fear it, and we find it impossibly hard to quantify: risk. While not the sexiest of industries, insurance can be a life-saving protector, pooling everyone's premiums to safeguard against some of our greatest, most unexpected losses. One of the most profitable in the world, the insurance industry exceeded $1.2 trillion in annual revenue since 2011 in the US alone. But risk is becoming predictable. And insurance is getting disrupted fast.
Prior to the coronavirus pandemic, the use of digital technology in healthcare was on a steady rise; however, the pandemic has spurred rapid development of digital health technology as well as rapid adoption and utilization of that technology in the industry. Digital health holds the promise of increased accessibility to high-quality, patient-centered care that can also increase patient engagement and reduce costs. However, the full realization of this promise may be threatened by policy and regulation that is failing to keep pace with and encourage this evolution. There is no universally accepted definition of digital health. In fact, researchers studying the definition recently came across no fewer than 95 published definitions for the concept of digital health.1 There were, however, some clear patterns: there is an emphasis on how data is used to improve care; there is a focus on the provision of healthcare, rather than the use of technology; and the definitions tend to highlight the well-being of people and populations over the caring of patients with diseases. As used in this article, digital health encompasses the use of digital tools and technologies to improve and manage an individual's or a population's health and wellness.