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Smiling really DOES make you happier: Study finds expressing happiness influences the brain

Daily Mail - Science & tech

Smiling really can make people feel happier, according to a new study. American psychologists looked at nearly 50 years of data testing whether facial expressions can lead people to feel the emotions related to those expressions. They found smiling made people feel happier, scowling made them feel angrier, and frowning made them feel sadder. However, the effects are not very strong, and the researchers warn this should hardly be held up as a way to offset debilitating mental health conditions like depression. Lead researcher Nicholas Coles, a University of Tennessee PhD student, said: 'Conventional wisdom tells us that we can feel a little happier if we simply smile.


What It Takes To Be Human (Paid Post by UBS From NYTimes.com)

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Decades have passed since Simon first explored the psychology of human cognition; today AI is more and more present in our lives, be it via customer service or pure entertainment. No matter what its application, the Holy Grail of any successful AI project is its ability to achieve seamless interaction with humans. And at the core is AI's capability to recognize and react to emotions. But first, what are the basic human emotions, and why are they so important? Identifying the key types – and number – of human emotions was tough even for Aristotle who, in the 4th century B.C., identified the following 14: confidence, anger, friendship, fear, calm, unkindness, shame, shamelessness, pity, kindness, indignation, emulation, enmity and envy.


Mars "emotions" study shows which ads sell with 75% accuracy - Digital Intelligence daily digital marketing research

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The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to analyse their facial expressions through their webcams (with their consent). The study was designed in collaboration with the Mars Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science. Realeyes' emotion data was cross-referenced with Mars, Incorporated's known sales lift data for each ad to investigate the relationship between emotions and sales performance. This created the largest emotional dataset linked to real business outcomes currently in existence.


Mars "emotions" study shows which ads sell with 75% accuracy Netimperative - latest digital marketing news

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A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to analyse their facial expressions through their webcams (with their consent). The study was designed in collaboration with the Mars Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science. Realeyes' emotion data was cross-referenced with Mars, Incorporated's known sales lift data for each ad to investigate the relationship between emotions and sales performance.


What It Takes To Be Human (Paid Post by UBS From NYTimes.com)

#artificialintelligence

Decades have passed since Simon first explored the psychology of human cognition; today AI is more and more present in our lives, be it via customer service or pure entertainment. No matter what its application, the Holy Grail of any successful AI project is its ability to achieve seamless interaction with humans. And at the core is AI's capability to recognize and react to emotions. But first, what are the basic human emotions, and why are they so important? Identifying the key types – and number – of human emotions was tough even for Aristotle who, in the 4th century B.C., identified the following 14: confidence, anger, friendship, fear, calm, unkindness, shame, shamelessness, pity, kindness, indignation, emulation, enmity and envy.