Years ago, we had doctors - just doctors. They practiced every kind of medicine, had small offices, and even made house calls. We called them general practitioners. As the field of medicine grew and research and knowledge expanded, doctors began to specialize. Now we go to one doctor for ear, nose and throat issues; we go to another for skin issues; we go to others for issues with any of our major internal organs.
This book is for the broad community of people who conceive, develop, market, evaluate, and use software. It is foremost, of course, for the software designer, and particularly for the reflective designer---someone who is driven by practical concerns, but who is also able to step back for a moment and reflect on what works, what doesn't work, and why. At the same time, it reveals new directions and new possibilities for programmers who build software, and for product managers who bring software to market. Software users will also find the book valuable in expanding their understanding of what good software design encompasses, which will help them in evaluating, integrating, and productively using computer applications.
How website designers are displaying photographs is changing. They are putting pictures in circles, making them black and white or adding a drop shadow behind them. They want to have visitors drawn to images. Now, they are exploring other ways of showing pictures. Where most websites feature a large primary photo that expands across a site, designers are changing how they present those main pictures.
The skills required of a modern designer are empathy, creative problem-solving, critical thought, persuasion and technical competence. As we travel from the analogue world ever deeper into a digital universe, designers are needing to embrace coding, data analysis, voice technology and beyond to create interactions and experiences that were inconceivable a decade ago. As designers learn and adapt, machines also increase in capability. Companies such as Autodesk, the global architectural software company, use AI-based algorithms with data to rapidly design functional parts for things consumer's trust, like airplanes and cars. The shapes are often organic-looking, high-performing and weight-/energy-reducing.