Neura AI taps myriad sources of data to predict your habits -- information that's incredibly useful to preventive medicine apps. Our smartphones go everywhere we go. To a certain extent, so do our smartwatches, fitness trackers, wireless health monitors, and wallet locators. But for the most part, they don't talk to each other. A Fitbit can't tap health information from a Wi-Fi glucose monitor.
You're probably used to waking up to coffee, thanks to a pre-programmed machine. But what about an oven that offers breakfast options based on your health and recipes designed around your level of activity for the day? Or a thermostat that adjusts for the day's weather and knows when you're headed out? Or plumbing that alerts you to the exact location of a leak, or plugs that deliver electricity only when you need an item to work? Today Neura is introducing an AI solution that makes all of this a reality – turning IoT environments into truly connected universes that allow companies to connect to their customers during the most meaningful moments.
Neura, a startup that helps developers see how users interact with their apps, has raised a Series B of $16 million. The round was led by returning investors Pitango Venture Capital and Liberty Technology Venture. Other participants included Moneta Capital, Amdocs and AXA Ventures. The San Francisco-headquartered startup's last round of funding was an $11 million Series A announced in 2016. The new round brings its total funding to $32 million and will be used on hiring, growing its business in the United States and the European Union and launching new products.
Neura, a personalization platform for app developers, today announced the launch of Moments, which aims to synthesize a smartphone user's situation within a specific context, place, and time. "It delivers personalization that is based on the real world," Neuro CEO Amit Hammer told VentureBeat in a phone interview. "It discovers the preferences and needs of people so it can serve them better." Here's how it works: Neura taps a well of data from devices like smartwatches, door locks, body weight scales, appliances, home security systems, and more, partnering with internet of things (IoT) manufacturers like Philips. Its "hybrid" AI engine ingests the data and learns users' sleep schedules and daily routines, which it uses to populate cloud-hosted profiles that Neura calls True Personas.
Sometimes it's easy to become a tad jaded about all things IoT, particularly in the consumer market due to the slew of single-purpose capabilities, copycat products, poor interconnectivity, and of course, the litany of security embarrassments. Then you meet a company that offers a way to make connected products personal, instinctual and truly targeted to the individual. I've been following the work of Neura, for a while and I met with their CMO, Kris Bondi, at Mobile World Congress in Barcelona to get an update on the company's progress and gain further insights. Effectively a B2B2C company, Neura has created an AI engine that turns IoT environments into connected universes that allow companies to connect with their customers during the most meaningful moments. Neura enables consumers to take control of their smart home devices – from Amazon Echo, Nest thermostat, Hue Lights, Ring smart doorbell, refrigerators and more – and make their smart homes more intelligent with the integration of true AI.