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Salesforce rolls out Einstein Automate, aims to be automation, workflow, data integration player


Salesforce launched Einstein Automate, which aims to automate workflow and integrate data easily. Einstein Automate, which appears to be a mix of robotics process automation melded with MuleSoft tools to connect apps and orchestrate workflows, highlights how Salesforce is looking to leverage Customer 360 to be more of a process engine for companies. Salesforce's Einstein Automate will also complement Marc Benioff's vision behind the $27.7 billion Slack acquisition. Salesforce is hosting its virtual Dreamforce conference this week. The key parts of Einstein Automate include Flow Orchestrator, which is a low-code workflow development tool.

Salesforce announces more tools for low-code development


Salesforce on Wednesday laid out the roadmap for a series of tools it's adding to its platform over the next year for low-code development. As digital capabilities become integral for businesses, low-code tools can help organizations step up application development without spending significantly more on IT. The new Salesforce tools help users build apps, add critical elements like identity, track and manage changes more easily and automate data compliance, among other things. First, Salesforce is updating App Builder with Dynamic Interactions, which helps users add web components to their apps that communicate, exchange data, and react to user actions. Users can repeatedly add components to any app without code. Dynamic Interactions should be generally available in Winter 2022.

Salesforce: Combining AI and automation can give us superpowers and make us more productive


At Dreamforce 2020, Salesforce unveiled Einstein Automate, an automation platform designed to help customers automate workflows and connect applications using the low-code or no-code tools. Robotic process automation is a key part of enterprise digital transformation strategies and I had a chance to speak with John Kucera, SVP of Product Management for Automation at Salesforce, about Einstein Automate, how the company is using AI as part of its automation solution, the kinds of tasks Salesforce customers are automating, whether he believes automation will lead to fewer jobs and when we'll be able to talk to Tableau like we do a smart speaker. The following is a transcript of our interview, edited for readability. Bill Detwiler: Automation, process automation has been part of the digital transformation efforts and plans of companies for a while now. I'd love to get your take since you talk to Salesforce customers, and you're talking to companies about those plans, where does automation figure in the mix right now? Is it work that they're still doing? Is it work that is more prevalent now than it maybe was a few years ago? And of course COVID is the big subtext.

Digital transformation, innovation and growth is accelerated by automation


The company of the future will be a new type of symbiotic organization of autonomous technology and autonomous humans, working effectively together, accelerating the flow of value, as and when needed, to our customers and all other stakeholders in the ecosystem. Your next company is designed like a Tesla. The power of automation and autonomy will define the purpose of digital transformation for businesses in the next normal. The benefit of automation will be the ability for organizations to implement design thinking principles of flow, powering individuals and teams to create value at the speed of need. The seven principles of Flow by Design will guide digital business transformation initiatives for a more sustainable paradigm of success.

MuleSoft Composer moving into general availability


MuleSoft Composer will be moving into general availability next week, Salesforce announced, giving enterprises a no-code way to build integrations into Salesforce. The composer tool will be available in GA on March 15. MuleSoft is also making available a library of pre-built connectors from NetSuite, Salesforce, Workday, Slack, Google Sheets and Tableau. The idea behind MuleSoft Composer is to give business teams a simple way to leverage data any way necessary to create new digital services. For instance, an HR team could speed up employee onboarding by integrating data from Workday, NetSuite and Salesforce.