The more online customers the more eCommerce sales that bring the competitive environment that becomes most challenging especially for the marketers. To be on the competitive edge one should need to find the eCommerce trends by traveling all around the digital marketing world where your products or services promotion can take off effectively. The AI Chatbots helps in replacing human activity and give great customer experience via a live chat interface. Moreover, the retailers can find in-depth business insights with the involvement of Artificial Intelligence that gives accurate results and they can target millions of customers. The video popularity increasing and the brands are showing interest in creating the video content much more.
One of the most intriguing ecommerce trends to watch in the coming year is "voice shopping." Amazon and Google are accelerating the adoption of home assistants/speakers that let users interact with them and order items they need to purchase by simply uttering a command. Among the major voice technologies that are powering all kinds of devices (including automobiles) are Amazon Alexa, Google Assistant, Apple Siri, and Microsoft Cortana.
After more than 30 years in the B2B market, the logistics company DHL has decided to take advantage of the opportunities offered by the current growth of e-commerce in European countries. Claude Piwko, General Manager DHL Parcel Iberia recalls that " 93% of e-commerce exports are made in Europe ". The DHL Parcel section created for this activity in January 2017, makes 1,300 million shipments per year throughout the European territory, more than 26 countries. Looking to 2018, DHL expects to increase the sales figure in e-commerce this year by 15%.
In recent times, we have seen figures showing that the number of searches from a mobile phone, for the first time, have overtaken those from a desktop device. This trend has been reflected in the way people shop online as we use our smartphones more than ever before. In the US, for example, 19% of all eCommerce sales come from a smartphone and by the end of 2017, this figure is predicted to rise to 27%. This means new and evolving challenges for retailers. Desktop still outperforms mobile in terms of sales conversion, showing that people often do the research from their smartphone, but when it comes to making the purchase they wait until they are at home in front of a computer.