You may be tempted to compare Clips, Apple's new mobile video app, to Snapchat and Instagram. When it appears in the App Store next month, the slick new app will feature filters, stickers, and a press-to-record UI that makes it easy to capture, edit, and share snippets of video. But Clips is no mere Snapchat clone. For starters, Clips is a tool, not a platform. Yes, you can use it to make highlight reels of your cat, but you'll still do your sharing over iMessage (or, more likely, your social network of choice).
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week's Social Media Marketing Talk Show, we explore Facebook's new video platform and Instagram's IGTV video app with Ian Anderson Gray, YouTube Creative Suite for Marketers, and other breaking social media marketing news of the week! If you're new to the show, click on the green "Watch replay" button below and sign in or register to watch our latest episode from Friday, June 22, 2018. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS. For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.
Instagram recently launched IGTV, a new application allowing popular users to publish videos in excess of 60 seconds. Last week, Instagram sent the worlds of entertainment, content and social media into a collective fit with its announcement of IGTV, a longer-form vertical video service. The announcement shows the clear intentions of Facebook's wunderkind photo-sharing network to march onto the turf of YouTube and capture a greater share of the digital ad world. First, the target was on Snapchat Stories, now it's squarely on YouTube (and other vertical OTT apps') back. Because Facebook really wanted to send a shiver down the spines of the competitors, they also shared that Instagram had crossed the 1-billion-users threshold.
Amato, Giuseppe, Behrmann, Malte, Bimbot, Frédéric, Caramiaux, Baptiste, Falchi, Fabrizio, Garcia, Ander, Geurts, Joost, Gibert, Jaume, Gravier, Guillaume, Holken, Hadmut, Koenitz, Hartmut, Lefebvre, Sylvain, Liutkus, Antoine, Lotte, Fabien, Perkis, Andrew, Redondo, Rafael, Turrin, Enrico, Vieville, Thierry, Vincent, Emmanuel
Thanks to the Big Data revolution and increasing computing capacities, Artificial Intelligence (AI) has made an impressive revival over the past few years and is now omnipresent in both research and industry. The creative sectors have always been early adopters of AI technologies and this continues to be the case. As a matter of fact, recent technological developments keep pushing the boundaries of intelligent systems in creative applications: the critically acclaimed movie "Sunspring", released in 2016, was entirely written by AI technology, and the first-ever Music Album, called "Hello World", produced using AI has been released this year. Simultaneously, the exploratory nature of the creative process is raising important technical challenges for AI such as the ability for AI-powered techniques to be accurate under limited data resources, as opposed to the conventional "Big Data" approach, or the ability to process, analyse and match data from multiple modalities (text, sound, images, etc.) at the same time. The purpose of this white paper is to understand future technological advances in AI and their growing impact on creative industries. This paper addresses the following questions: Where does AI operate in creative Industries? What is its operative role? How will AI transform creative industries in the next ten years? This white paper aims to provide a realistic perspective of the scope of AI actions in creative industries, proposes a vision of how this technology could contribute to research and development works in such context, and identifies research and development challenges.
Closed captions are crucial for the viewing experience of lots of people: anyone who watched Game of Thrones and wanted to know what was going on, every person who likes those out of context Twitter accounts, people who want to watch videos on the subway but don't have their headphones, multitaskers, etc. "Videos without captions are completely inaccessible to deaf and hard of hearing people," Howard A. Rosenblum, the CEO of the National Association of the Deaf, told Mashable over email. "Why would anyone want to exclude that many people from their videos?" Adding closed captions to videos can also make them accessible to people who don't speak the language of the original video, because it's easier to get a video translated if the original transcript is already completed. Plus, adding captions to your videos will make them more searchable. Beyond helping your content reach a larger audience, a lack of accessibility is something you might get into legal trouble for.