Jaguar Land Rover wants you to trust autonomous vehicles. So, to help you better trust them, it has announced the development of a new technology. This technology powers a car system that can project the intent of an autonomous vehicle onto the road ahead. The projection literally beams out of the vehicle to illustrate intentions such as speeding up, braking, pulling out from a stop, and turning on the road. This is all part of an ongoing project by Jaguar Land Rover to build trust in self-driving cars.
Jaguar Land Rover wants pedestrians to feel safer about its self-driving vehicles, and it's hoping a pair of "virtual eyes" will do the trick. The thing is, it's kinda creepy. Think about it: A shuttle pulls up to a stoplight at an intersection that you're waiting to cross and suddenly its cartoonish, drooping eyes are looking directly at you. The idea is that you would, and it's the latest attempt to replicate the human interaction that can occur between a driver and a person crossing the road. Ford, for instance, is working on a self-driving "language" that uses various patterns on a windshield-mounted light bar to communicate what the car is doing.
One of the biggest challenges facing car companies developing driverless vehicles has little do with sophisticated robotics or laser technology. Instead, they must figure out how to engineer something far more amorphous but no less important: human trust, the kind that is communicated when human drivers and pedestrians make eye contact at a crosswalk. Surveys indicate that large portions of the public harbor deep reservations about the safety of self-driving technology, so Jaguar Land Rover enlisted the help of cognitive psychologists to unpack "how vehicle behaviour affects human confidence in new technology," the British automaker said in a news release. Its solution for answering that question: virtual eyes, a large cartoonish pair that bring to mind the plastic googly eyes you probably glued onto projects in elementary school. The eyes have been fitted to autonomous vehicles known as "intelligent pods."
Crossing the road can be nerve-wracking enough when you know there's a driver behind the wheel. But if you see a car that's driving itself, you'd be forgiven for keeping to the kerb for fear it won't stop in time. Now, however, manufacturers are developing self-driving cars that make'eye contact' with pedestrians to reassure them that they've been'seen'. Jaguar Land Rover have fitted virtual'eyes' to self-driving car pods to see how far people will trust them to stop at zebra crossings Jaguar Land Rover have fitted virtual'eyes' to self-driving car pods to see how far people will trust them to stop at zebra crossings. The large, cartoon-like eyes – complete with digital eyelids and pupils – sit roughly where headlights might be, making the cars resemble the children's TV character Brum, the little yellow car who took himself off on adventures.
As the United Kingdom's largest automobile manufacturer and investor in research and development in the UK manufacturing sector, Jaguar Land Rover is the combination of two iconic British car brands--Jaguar that features luxury sports cars and sedans and Land Rover, maker of premium all-wheel-drive vehicles. These brands began in the middle of the 20th century and gained a reputation for innovation.