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6 Technologies on the Gartner Hype Cycle for Digital marketing and Advertising, 2019

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In 2019, advertisers worldwide will lose $5.8 billion due to fraud, according to an estimate from the Association of National Advertisers and cybersecurity outfit White Ops. But there might be a solution on the horizon. Blockchain-based ads could eliminate fraud and substantially streamline the ad industry. Plus, a decentralized ad option would level the playing field for marketers and enable smaller organizations to compete with digital giants. But marketers beware -- some blockchain solutions might expose new vulnerabilities to large-scale exploits.


Here's Gartner's Advice for Marketers with Shiny Object Syndrome

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Artificial intelligence for marketing is at the peak of inflated expectations, while customer data platforms (CDPs) and real-time marketing are near peak in Gartner's projections, which means expectations for these technologies are the highest they'll ever be. Nevertheless, along with blockchain for advertising, Gartner said these four technologies have the ability to transform how marketers do their jobs and deliver meaningful customer experiences. The Hype Cycle starts with what Gartner calls the Innovation Trigger, which is where technology emerges from labs and quickly rises to the Peak of Inflated Expectations. From there, the cycle drops nearly as fast into the Trough of Disillusionment, which is about where Gartner placed tech like multitouch attribution, native advertising and personalization engines. That's not to say this is bad tech, but rather as customers start to use the tools, there will inevitably be bugs and other challenges like incompatibility with existing platforms, said Mike McGuire, a vice president analyst in Gartner's marketing practice.


TechVisor - Het vizier op de tech industrie

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The Chinese New Year of the Dog officially starts on February 16, 2018, but it will more likely be the Year of the Customer for marketers. Consumers report an intense desire for customized engagements across channels, particularly on mobile devices. As a result, CMOs report that customer experience, customer retention and growth, and customer analytics are the most vital areas to support marketing outcomes over the next 18 months. Sixty-four percent of marketing leaders report using or planning to deploy personalization technology, yet they struggle to develop personalized customer experiences across the buying journey.


Pay Attention to These 6 Marketing Technologies in 2018

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The Chinese New Year of the Dog officially starts on February 16, 2018, but it will more likely be the Year of the Customer for marketers. Consumers report an intense desire for customized engagements across channels, particularly on mobile devices. As a result, CMOs report that customer experience, customer retention and growth, and customer analytics are the most vital areas to support marketing outcomes over the next 18 months. Sixty-four percent of marketing leaders report using or planning to deploy personalization technology, yet they struggle to develop personalized customer experiences across the buying journey. Which technologies should CMOs evaluate to achieve this customer-centric model over the coming years?


Top Emerging Trends in Digital Marketing - Smarter With Gartner

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In their session at the Gartner Digital Marketing Conference, Adam Sarner and Mike McGuire, research vice presidents for Gartner for Marketing Leaders, pinpointed specific trends on the Gartner Digital Marketing hype cycle to describe which ones will have the most impact on digital marketers. The hype cycle illustrates technologies that move through the peak of expectations to the trough of disillusionment and eventually to the plateau of productivity. The trends break out into underlying trends, emerging trends, and prevailing trends that continue to provide value to marketers. These tends are rising to the peak of inflated expectations and will reach the plateau of productivity in less than five years: Real-time marketing. This moves in customer time as consumers create links to each other and to brands.