One of the few things people agree on in 2018 is that the news industry is broken. The old business models don't work. Meanwhile, audiences feel overwhelmed and underserved: According to a recent Pew Research Center survey, seven in 10 Americans say they are exhausted by the news. The consensus stops with the diagnosis, though; when it comes to prescribing a treatment, everyone has different ideas. To Judd Legum, editor-in-chief and founder of left-leaning political news website ThinkProgress, the two biggest problems are ads and social media.
Slate has relationships with various online retailers. If you buy something through our links, Slate may earn an affiliate commission. We update links when possible, but note that deals can expire and all prices are subject to change. All prices were up to date at the time of publication. This article was adapted from Imagined Audiences: How Journalists Perceive and Pursue the Public by Jacob L. Nelson, and reproduced by permission of Oxford University Press.
Paris, France - Fact-checkers, media literacy training and a return to journalism's fundamental principles are some of the solutions to counter the "fake news" phenomenon, a group of prominent editors and journalists said as they gathered recently in Paris for UNESCO's Colloquium Journalism Under Fire conference. Citing as an example of one of the most extreme, and potentially lethal, examples of fake news, the panel discussed an event on social media last December. A fabricated quote attributed to the Israeli defence minister in a false report said that Israel has threatened Pakistan with nuclear weapons, prompting his Pakistani counterpart to warn that "Israel forgets Pakistan is a nuclear state too". In the same month, a man who said he was investigating a conspiracy theory about US politician Hillary Clinton running a child sex ring out of a pizza place fired an assault rifle inside a Washington, DC, restaurant. The Comet Ping Pong restaurant gained notoriety during the 2016 US presidential campaign after fake news stories stated that Clinton and her campaign chief ran a child sex ring out of the restaurant.
With all the hype in the media surrounding "fake news," it's more important than ever for brand managers of established companies and startups to quickly validate new technologies and innovation as part of a "go-to-market" strategy to the media. Business and technology press is a proven way to engage with target audiences, as well as confirm the value of domain authority in an ever shifting, algorithm-driven, digital world. TechPR, as its buzz-worthy title suggests, provides insight across all industries impacted and disrupted by the newest technologies, as well as forecasting what tech-savvy futures are in store for us, at least for the next five years or so. When brand managers are looking to attract funding, users or market share, press coverage is the most valuable qualifier in the market. Both regional and national news outlets carry weight and influence in the digital age of communication.
This piece originally appeared in the Conversation. Sinclair Broadcast Group's stations are under renewed scrutiny following Deadspin's release of a montage of anchors reading the same script about fake news. Since then, many of the anchors featured in the video have been bombarded with insults. In an unusually candid conversation with a local radio station, Doug Emblidge, an anchor at WHAM 13, my Sinclair affiliate in Rochester, New York, choked up and described being called a "prostitute" and a "whore." In response, other local media professionals have publicly rallied around the anchors.