An upcoming update for dating app Tinder will allow women to initiate all conversations with potential matches. During an interview with Marketwatch, Match Group CEO Mandy Ginsburg said it plans to add a "women-talk-first setting" to Tinder, where any time a woman is matched by swiping right, she starts the dialogue. The setting is similar to one found on rival dating app Bumble. The key difference is Tinder users can choose to flip this setting on or off. On Bumble, women always initiate the conversations.
Bumble, the "women-first dating app," recently swiped right on a $450 million acquisition offer, Forbes reported this week. Tinder also ranks first in terms of revenue in the lifestyle category on Google Play and Apple's App Store. "For me, all the dating apps are so flawed that I feel like I need to try my luck on all of them for the greatest chance of luck," an active user of both Tinder and Bumble told me. Google Play does have a Dating category whereas App Store does not.
Match is becoming the first major dating app to provide its premium users with personally-tailored advice through a free human coach. The company announced today that it is beginning to roll out a new service called AskMatch which allows its paid users to chat on the phone with one of the company's dating hired'experts.' According to a report from TechCrunch, Match members can pick their coach's brains on a variety of topics that include how to set up a good dating profile, getting over a break up, or more general advice on dating. In multiple phone interviews, Match CEO, Hesam Hosseini said that the service will help to push the online dating platform, which has been in existence since 1995, into the future. 'Match's mission has always been around relationships and bringing people together.