Lufthansa and IBM team up for AI-powered ad campaign - Digital Intelligence daily digital marketing research

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As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, it has become the first airline to launch a Watson Ads campaign, joining other brands such as Lego, Behr Paint, State Farm, Best Western, and TruGreen Lufthansa's AI-powered ad helps consumers plan their next international adventure in Europe, showcasing a specific location and helping a consumer explore the city by providing local travel facts, and tailored image galleries or videos. The campaign, which will run from 10/1 - 11/25, will help Lufthansa to discover new insights about consumers and their travel planning needs, which can inform future marketing efforts. The AI-powered ad is available to US consumers on weather.com, Featured cities include: Athens, Barcelona, Berlin, Budapest, Copenhagen, Florence, Frankfurt, Krakow, Milan, Munich, Oslo, Paris, Prague, Rome, and Stockholm. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown.


UniCredit Joins European Banks In Launching Live Blockchain-Run Trading Platform

Forbes - Tech

Pan-European banking services firm UniCredit has been involved in the launch of the first live trading platform run on blockchain technology. We.trade - which is built on the IBM Blockchain Platform and powered by Hyperledger Fabric โ€“ aims to provide a more cost-efficient way for companies and banks to trade internationally. The platform is a joint-venture, with banks including Deutsche Bank and Rabobank joining UniCredit to provide access in eleven European countries. Currently, we.trade is available in Italy, Belgium, Denmark, Finland, France, Germany, the Netherlands, Norway, Spain, Sweden and the United Kingdom to clients of the banks involved. However, UniCredit told Forbes that they are committed to expanding the scope of the platform, aiming to on-board new banks in the near future and also add non-financial banking services to we.trade, from industries like shipping and insurance.


Facebook expands mid-video ads to 21 more countries

Engadget

Facebook is bringing Ad Breaks (the ads you see in the middle of videos on the platform) to 21 more countries, with support for five more languages. Alongside the global rollout of Facebook Watch, Ad Breaks expanded beyond the US last month to the UK, Ireland, Australia and New Zealand. Users in the following countries will see the ads soon: Argentina, Belgium, Bolivia, Chile, Colombia, Denmark, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Mexico, Netherlands, Norway, Peru, Portugal, Spain, Sweden and Thailand. In addition to English, Ad Breaks now supports French, German, Portuguese, Spanish and Thai. Facebook plans to add more countries and languages to the ad platform in the coming weeks.


'I was shocked it was so easy': meet the professor who says facial recognition can tell if you're gay

The Guardian

Vladimir Putin was not in attendance, but his loyal lieutenants were. On 14 July last year, the Russian prime minister, Dmitry Medvedev, and several members of his cabinet convened in an office building on the outskirts of Moscow. On to the stage stepped a boyish-looking psychologist, Michal Kosinski, who had been flown from the city centre by helicopter to share his research. "There was Lavrov, in the first row," he recalls several months later, referring to Russia's foreign minister. "You know, a guy who starts wars and takes over countries." Kosinski, a 36-year-old assistant professor of organisational behaviour at Stanford University, was flattered that the Russian cabinet would gather to listen to him talk. "Those guys strike me as one of the most competent and well-informed groups," he tells me. Kosinski's "stuff" includes groundbreaking research into technology, mass persuasion and artificial intelligence (AI) โ€“ research that inspired the creation of the political consultancy Cambridge Analytica. Five years ago, while a graduate student at Cambridge University, he showed how even benign activity on Facebook could reveal personality traits โ€“ a discovery that was later exploited by the data-analytics firm that helped put Donald Trump in the White House.


Watch the World Cup 2018 in VR on Oculus Go and Gear VR

Engadget

The Oculus Go- and Samsung VR-compatible platform Venues was introduced the back in May as an immersive VR experience placing viewers within a simulated stadium for sports games and events. What better way to kick it off than with the World Cup? Select games will be livestreamed for free in Venues courtesy of Fox Sports, starting with Germany and Mexico's game at 8AM PT on June 17th. Three other games will be broadcasted for free in virtual reality via Oculus Venues: Portugal vs. Morocco at 5AM PT on June 20th, Brazil vs. Costa Rica at 5AM PT on June 22nd and England vs. Panama at 5am PT on June 24th. Other select World Cup events are available in certain countries within the Venues platform: UK can see BBC Sport VR programming, while US viewers can watch Fox Sports. There's a selection that's only available to Gear VR owners, though: Viewers in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay, Venezuela can watch DIRECTV Sports VR; Those in Greece can watch ERT VR; In France, MYTF1 VR: Coupe du Monde de la FIFA; Australians can enjoy SBS } Optus FIFA; and Telemundo Deportes VR programming is available in the US.