We don't ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver's "Last Week Tonight" hilariously referenced Bing as the dominant search engine with a graphic that stated, "Bing. For the most part, however, the digital marketing sphere has been a fairly competitive landscape, though there were exceptions to this maxim. Established brands frequently dominated top SERP positions because of long-standing trust, fresh domains had to wait their turn in line, and black-hat SEO allowed webmasters to game the system and deliver high rankings for thin content. A decade ago, SEO agencies and webmasters could apply simple heuristics and buzzworthy keywords to rank content regardless of its utility to user intent or actual quality.
We don't ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver's "Last Week Tonight" hilariously referenced Bing as the dominant search engine with a graphic that stated, "Bing.
AI or Artificial Intelligence recently made global news when an AI program beat a human opponent at GO (a Chinese board game). This win underscores the significant progress made in machine learning and the ability of a computer to model human logic. The game is so complex that up until this point experts had thought that it would take ten more years before a computer could beat humans at GO. Unbeknownst to many, Google is behind DeepMind, the company which built the AlphaGo computer program that won the game. Google is very public about their devotion to using machine learning in their products and services. With access to vast resources of data to draw upon, Google has become one of the biggest corporate sponsors of AI, investing heavily in it for videos, speech, translation and search.
Back in October 2015, Google announced that a new system, named RankBrain, will become an integral part of their search engine. The story was first presented in a Bloomberg article. RankBrain is one of the newest additions to Google's algorithm (but not an algorithmic update). It represents a machine learning system that should help Google understand search queries better. So far, Google has provided us with very limited information regarding RankBrain. Due to this fact, we have been left with a lot of room for speculation. Here are some facts and presumptions when it comes to this revolutionary system. This is a machine learning system that should provide users more relevant results to their queries. RankBrain is an automated system that is able to learn by itself without any human interference. Furthermore, a great thing about it is that it can learn from its mistakes and continuously improve its results. Have in mind that this wasn't Google's first project involving machine learning. Google news is based on the same concept.